Senior/ Lead Product Marketing Specialist

POSITION
SUMMARY

The
Senior Product Marketing Specialist at ZeOmega will own
the go -to -market strategy and product
marketing activities for one or more products
in ZeOmega suite of products, serving as the dedicated
PMM voice across the entire product lifecycle. This role
sits at the intersection of product, marketing, and
sales, translating complex product
& platform capabilities into compelling
narratives that resonate with health plans, Medicaid
managed care organizations, Medicare Advantage plans, and
other risk -bearing entities. The ideal candidate is a
strategic thinker and skilled executor who can craft
sharp messaging, lead product launches, and produce a
wide range of AI -native marketing assets, from
thought -leadership blogs and product education videos to
whitepapers and sales enablement collateral. 

PRINCIPLE JOB
RESPONSIBILITIES:

·        Product Ownership from
a PMM Perspective:  Serve as the dedicated
product marketing owner for one or more products in the
ZeOmega suite, taking full accountability for how each
product is positioned, messaged, launched, and adopted across
its lifecycle; act as the connective tissue between Product,
Sales, and Marketing to ensure a coherent and consistent
product story at every stage.  

·        Product Messaging and
Positioning:  Create clear, compelling
messaging and competitive product positioning that resonates
with target customer segments and differentiates ZeOmega's
offerings in the market; maintain and evolve positioning
frameworks as the product and competitive landscape
evolve.  

·        Product
Launches:  Conceptualize and produce
customer facing and internal GTM assets for new feature
launches and product enhancements including
product/solution pitches, Explainer videos, landing
pages; partner with Product Managers to establish a consistent
cadence of enablement for regular product releases.  

·        AI -Native Content
Creation:  Leverage AI tools and
workflows to produce high -quality marketing content at scale,
including long -form blogs, product education videos,
whitepapers, one -pagers, and email campaigns; apply strong
editorial judgment to ensure all AI -assisted output meets
brand, accuracy, and quality standards.  

·        Product and Feature
Adoption:  Drive
adoption of products and features across the customer base by
planning and executing in -product campaigns,
targeted communications, and engagement programs that move
customers from awareness to active use.  

·        Sales
Enablement:  Consistently articulate
the product value proposition to GTM teams, customers, and
partners; develop and maintain high -impact sales tools
including
battlecards and sales decks that equip the
sales team to compete and win.  

·        Customer
Engagement:  Proactively and
consistently communicate feature releases, product updates,
bug fixes, and major announcements to ZeOmega's client base;
design communication touchpoints that keep customers
informed, confident, and engaged with the product roadmap.  

·        Evangelism and Thought
Leadership:  Develop
thought -leadership content including blogs, industry commentary,
webinar material, and conference narratives to position
ZeOmega as a trusted voice in its market; support ZeOmega's
presence in key industry forums, analyst relations, and
events.  

·        Competitive
Intelligence:  Monitor the competitive
landscape, conduct ongoing analysis of competitor positioning
and messaging, and translate insights into actionable
marketing and sales strategies.  

·        Cross -functional
Collaboration:  Work closely with Product
Management, Sales, Customer Success, and other internal teams
to align on priorities, gather insights, and ensure marketing
outputs are grounded in customer reality and business
context.  

JOB
REQUIREMENTS:  

·        Proven experience in
product marketing or a closely related role, with the ability
to own and drive PMM activities for one or more
products end to end.  

·        Demonstrated ability to
craft product messaging, positioning frameworks, and
go -to -market narratives that resonate with both technical
buyers and operational or clinical decision -makers.  

·        Hands -on experience
producing a broad range of marketing assets including sales
plays, battlecards, email sequences, product videos,
whitepapers, and training materials.  

·        Proficiency with AI
writing and content tools, with the editorial judgment to use
them effectively without compromising accuracy, brand voice,
or quality.  

·        Strong understanding of
enterprise buyer behaviour and ideal customer profiles, and
the ability to translate product capabilities into
customer -centric marketing language.  

·        Experience working
cross -functionally with product managers, sales teams,
customer success, and executive stakeholders across
geographies.  

·        Excellent written,
verbal, and presentation skills in English, with a high bar
for quality and meticulous attention to detail  

·        Self -starter with a
strong sense of ownership and accountability; comfortable
operating independently and driving outcomes in a fast -paced,
evolving environment.  

SKILLS &
ABILITIES  

Qualification:   Bachelor's degree
required; MBA or Master's degree preferred, from an
accredited university. A background in Marketing, Business,
Communications, or a related field is ideal.  

Experience:   4 -6 years of
experience in Product Marketing, Go -to -Market Strategy, or a
related role. Prior experience in a healthcare IT or
payer -focused enterprise software company with familiarity in
care management, population health, or managed care is a
plus.  

Skills:   Product Positioning &
Messaging | Go -to -Market Strategy | AI -Native Content
Creation | Healthcare IT Domain Knowledge | Sales Enablement
| Competitive Intelligence | Thought Leadership &
Evangelism | Customer & Market Research | Multimedia
& Video Production | Cross -functional Collaboration |
Project Management