We are looking for a results-driven Senior Manager – Business Development to lead and
expand B2B partnerships across Assam and the North East region. The ideal candidate will
have a strong background in institutional sales, channel/distribution partnerships, and
regional market development, with the ability to build and manage a high-performing
business network.
Key Responsibilities
Drive B2B business development strategy and execution across Assam & NE states
Identify, onboard, and manage strategic partners, distributors, and institutional clients
Build strong relationships with local business communities, trade bodies, and
community networks (incl. JITO ecosystem)
Own revenue targets and P&L accountability for the assigned region
Develop go-to-market plans for new products/services and market penetration
Lead and mentor a regional sales/BD team
Monitor market trends, competitor activity, and customer feedback to refine strategy
Represent the company at regional business forums, trade events, and community
engagements
Collaborate with cross-functional teams (marketing, operations, supply chain) for
seamless execution
Requirements
7–10 years of experience in B2B sales/business development, preferably in retail,
FMCG, healthcare, e-commerce, or distribution sectors
Proven track record of regional market expansion and team leadership
Strong network within Assam/NE business community; familiarity with JITO or
similar community networks preferred
Excellent communication, negotiation, and relationship-management skills
Willingness to travel extensively across Assam & NE
MBA or equivalent qualification preferred
Big Advantage
At The BIG Advantage, we believe in fostering a collaborative and inclusive work environment. We understand the importance of building a strong employer brand. Our strategies are designed to attract, engage, and retain top talent, making us an obvious ;choice. We work closely with our clients to dev...
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