Senior Manager, Consumer Communications IMEA

\u003ch2\u003e\u003cstrong\u003eAbout the Role\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eWe are looking for a Senior Manager, Communications to lead storytelling and communications for Tinder, Hinge, and The League across India and the Middle East. This is not a traditional PR role focused on press releases and media coverage alone, it is a cultural communications role designed to shape how our brands show up in conversations, communities, and culture.\u003c/p\u003e\n\u003cp\u003e\u003cbr /\u003eYou will be responsible for translating global and regional narratives into locally resonant stories that connect deeply with young audiences, particularly Gen Z and young millennials. You will operate at the intersection of earned media, social storytelling, and creator ecosystems to drive relevance, engagement, and brand meaning.\u003c/p\u003e\n\u003cp\u003eThis role requires a strong operator who can both think strategically and execute end-to-end campaigns in fast-moving, culturally complex markets.\u003c/p\u003e\u003cbr\u003e\u003cb\u003eWhat You\u2019ll Own\u003c/b\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e1. Cultural Narrative \u0026amp; Local Resonance\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Translate global and regional brand narratives into culturally relevant stories for India and Middle East markets\u003c/p\u003e\n\u003cp\u003e- Identify cultural moments, trends, and tensions to position brands meaningfully in ongoing conversations\u003c/p\u003e\n\u003cp\u003e- Ensure messaging is sensitive to regional nuances, including social norms, gender dynamics, and regulatory environments\u003c/p\u003e\n\u003cp\u003e\u00a0\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Product Communications\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Lead communications for new feature launches across Tinder, Hinge, and The League\u003c/p\u003e\n\u003cp\u003e- Translate product updates into compelling, user-facing stories that drive awareness and adoption\u003c/p\u003e\n\u003cp\u003e- Partner closely with Product and Marketing teams to align on messaging, timing, and rollout strategies\u003c/p\u003e\n\u003cp\u003e\u00a0\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Consumer Communications (Earned)\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Drive earned media through insight-led, value-based campaigns rather than transactional coverage\u003c/p\u003e\n\u003cp\u003e- Build narratives that travel across media, creators, and cultural platforms\u003c/p\u003e\n\u003cp\u003e\u00a0\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Consumer Communications (Social-First Strategy)\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Build and execute communications strategies that originate in social and digital ecosystems\u003c/p\u003e\n\u003cp\u003e- Shape storytelling for platforms like Instagram, YouTube, Snapchat, and emerging channels\u003c/p\u003e\n\u003cp\u003e- Partner with Marketing, Social, and Brand teams to ensure cohesive narratives across paid, owned, and earned channels\u003c/p\u003e\n\u003cp\u003e\u00a0\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Reputation \u0026amp; Issues Management\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Lead proactive and reactive communications for sensitive topics and potential crises\u003c/p\u003e\n\u003cp\u003e- Develop response frameworks suited for real-time, multi-platform environments (including X, Reddit, Instagram)\u003c/p\u003e\n\u003cp\u003e- Partner with global communications, legal, and policy teams to manage risk\u003c/p\u003e\n\u003cp\u003e\u00a0\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Campaign Execution \u0026amp; Cross-Functional Leadership\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Own end-to-end execution of communications campaigns across brands\u003c/p\u003e\n\u003cp\u003e- Manage agency partners and ensure high-quality delivery\u003c/p\u003e\n\u003cp\u003e- Collaborate closely with Marketing, Product, and Regional teams to align on priorities and timelines\u003c/p\u003e\n\u003cp\u003e\u00a0\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Measurement \u0026amp; Impact\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e- Track performance across media, social, and cultural impact metrics\u003c/p\u003e\n\u003cp\u003e- Measure success through narrative adoption, engagement, sentiment, and share of conversation\u003c/p\u003e\n\u003cp\u003e- Connect communications efforts to broader brand and business outcomes\u003c/p\u003e\n\u003c/div\u003e\u003cbr\u003e\u003cb\u003eWho You Are\u003c/b\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e8\u201312 years of experience in communications, PR, or brand storytelling\u003c/li\u003e\n\u003cli\u003eStrong experience beyond traditional PR, including social-first campaigns aknd creator ecosystems\u003c/li\u003e\n\u003cli\u003eDeep understanding of the India market; familiarity with Middle East markets is a strong plus\u003c/li\u003e\n\u003cli\u003eProven ability to execute campaigns end-to-end in fast-paced environments\u003c/li\u003e\n\u003cli\u003eStrong instincts for internet culture, youth trends, and digital platforms\u003c/li\u003e\n\u003cli\u003eExperience managing sensitive topics, reputation issues, or crisis communications\u003c/li\u003e\n\u003cli\u003eAbility to work independently while collaborating across global and regional teams\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e \u003cbr\u003e$ - $ a year\u003cbr\u003e None\u003cbr\u003e\u003cdiv\u003e#MG\u003c/div\u003e