Senior Manager- Consumer Insights & Innovation

Job Title:

Strategy & Innovation Manager

Business Unit:

     Emerging Market

Job Grade

Location :

Mumbai – Sun House

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities:

International Marketing – OTC/X

New Market Entry Strategy Development –

• Lead white-space identification exercises and build business cases for expansion opportunities


• Develop market entry strategies including GTM models, portfolio selection & financial projections in partnership with local in-country teams


• Support leadership in strategic planning, scenario modelling, and growth roadmap development

NPD & Portfolio Strategy Enablement –

• Identify white spaces, unmet consumer needs, and innovation opportunities using insights


• Support innovation funnel management from wish-list creation to commercialization readiness


• Facilitate innovation workshops, ideation sessions, and cross-functional sprint initiatives

Research & Insights Identification –

• Integrate multiple data sources (internal sales, primary market research, competitive intelligence, consumer immersions) into decision-oriented outputs


• Generate forward-looking insights, not just descriptive analytics


• Support leadership with actionable dashboards, narratives, and strategic recommendations


• Build and manage a centralized insights repository across emerging markets


• Craft appropriate primary research designs and briefs


• Handle day to day agency relationships including identifying the best partners for the most efficient & effective research approach, supervise all stages of research and ensure timely delivery

Trends & Foresights –

• Track consumer, competitive and channel trends across EMs


• Synthesize trends into clear implications for strategy and innovation


• Support development of future scenarios and pipeline


• Convert foresight into actionable strategic inputs

Travel Estimate

This role will have an international travel requirement of at least 3-4 two-week trips per year.

Job Requirements

Educational Qualification

MBA in Marketing, General Management

Experience

• Total 6-8 years in core insights &/ or consulting roles


• Must have at least 2-3 years core experience of working on consumer insights in a client-side role (i.e. with a product-led or service-led or consulting companies)


• Strong exposure to healthcare / CPG industries preferred

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).