Senior Meta Ad analyst/Performance Marketing

Key Responsibilities

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  Campaign Setup & Execution

  
  


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  Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)

  
  


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  Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns

  
  


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  Configure campaign objectives, budgets, bidding strategies, schedules, and placements

  
  


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  Upload creatives, ad copies, headlines, and CTAs accurately

  
  


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  Ensure campaigns follow internal naming conventions and account structure

  
  


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  Perform campaign QA before launch to ensure error-free execution

  
  

Campaign Optimization

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  Monitor campaign performance daily and take timely optimization actions

  
  


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  Pause underperforming campaigns and scale winning campaigns

  
  


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  Optimize budgets, audiences, placements, and creatives to improve efficiency

  
  


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  Refresh fatigued creatives and maintain healthy campaign performance

  
  


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  Execute A/B tests across creatives, audiences, offers, and campaign structures

  
  


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  Maintain optimal campaign performance while reducing acquisition costs

  
  

Audience Management

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  Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences

  
  


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  Create audience exclusions to minimize overlap

  
  


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  Monitor audience performance and recommend improvements

  
  

Analytics & Reporting

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  Pull and analyze campaign performance data from Meta Ads Manager

  
  


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  Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,

  
  


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  CPM, CTR, CVR, Frequency, and Spend

  
  


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  Identify optimization opportunities based on campaign performance

  
  


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  Prepare daily, weekly, and monthly performance reports with actionable insights

  
  


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  Highlight performance trends and recommend next steps

  
  

Budget Management & Scaling

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  Manage daily, weekly, and monthly advertising budgets efficiently

  
  


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  Allocate budgets based on campaign performance

  
  


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  Scale winning campaigns while maintaining efficiency and profitability

  
  


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  Monitor budget pacing and ensure effective spend utilization

  
  

Tracking & Attribution

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  Ensure proper Pixel implementation and event tracking

  
  


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  Verify Conversion API (CAPI) setup and event mapping

  
  


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  Validate campaign tracking, UTMs, and attribution settings

  
  


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  Troubleshoot tracking issues and coordinate with the technical team when required

  
  

Account Management

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  Monitor overall account health and campaign delivery

  
  


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  Troubleshoot campaign issues and delivery bottlenecks

  
  


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  Maintain a clean and organized Meta Ads account structure

  
  


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  Stay updated with Meta platform updates, policies, and best practices