Senior Research Associate Field & Product Insights

About Creador
Foundation and Multiply

Creador Foundation is a registered foundation
with a presence in Malaysia and India. In India, we run Multiply, a digital
financial education programme for women from low-income households. Our videos
and social channels have built an audience of more than 1.4 million followers.

About the role

We are building Maitree, an AI-enabled assistant
on WhatsApp for women who run small businesses. Maitree allows women to speak
or type in their own language and access practical support on business records,
costs, pricing, profit and other day-to-day business decisions.

The Senior Research Associate will support field
research and learning for Maitree, combining mixed-method research, partner
training, field coordination, data quality, analysis and synthesis. Findings
will strengthen our understanding of users and inform product and programme
decisions. You will report to the Learning & Insights Manager and work
closely with the Product Manager, partner organisations and the wider Multiply
team.

Key
responsibilities

1. Research design and field implementation

• Support
the design of qualitative and quantitative research, including research
questions, tools, field protocols and analysis plans.

• Conduct
and support interviews, focus group discussions, surveys, field observations
and structured product-testing exercises with women entrepreneurs.

• Observe
how women engage with Maitree and systematically document user behaviours,
questions, barriers and contextual factors.

2. Partner training and field coordination

• Run
Training-of-Trainers and research briefings for partner teams involved in
mobilisation, onboarding, testing and data collection.

• Coordinate
field activities with partner teams, including timelines, participant
requirements, logistics and follow-up.

• Support
the Learning & Insights Manager with decks, research materials and
documentation for partner engagements.

3. Data quality and research management

• Supervise
qualitative and quantitative data collection and conduct regular quality checks
while fieldwork is underway.

• Maintain
datasets, transcripts, field notes, audio and supporting documentation in a
structured central repository, with findings traceable to their source.

4. Analysis and synthesis

• Analyse
survey and usage data alongside interviews, focus groups and field observations
using appropriate qualitative and quantitative methods.

• Identify
recurring patterns across research and testing cycles, distinguish them from
one-off observations, and communicate clearly what the evidence does and does
not support.

• Prepare
concise insight notes, research briefs, partner reports and internal updates,
and contribute to longer-form research outputs where relevant.

5. Product and programme learning

• Synthesize
field findings for the Product and Learning teams, including where users face
difficulties, what context is missing and which needs are not being met.

• Support
follow-up research and field tests to examine product changes, new features or
programme approaches, and share relevant evidence with other Multiply teams.

Requirements

3–5 years of relevant experience in
social-impact research, evaluation, development consulting, programme learning
or a related field.

• Strong
mixed-method research skills, with experience analysing quantitative data as
well as interviews, focus groups and field observations.

• Experience
conducting or supervising field research, including training field teams or
partner staff and maintaining data-quality standards.

• Strong
analytical and structured problem-solving skills, with the ability to move from
a research question to evidence, interpretation and a clear conclusion.

• Strong
Excel skills and working knowledge of at least one quantitative analysis tool
such as Stata, R or Python.

• Clear
written and verbal communication skills, including experience preparing
research notes, presentations or partner reports.

• Ability
to work independently under the supervision of a manager, manage multiple
workstreams and adapt quickly as priorities evolve.

• Strong
written and spoken English and Hindi. Marathi is an advantage. Willingness to
travel to field and partner locations as required.

• A
Bachelor’s or Master’s degree in economics, public policy, development studies,
social sciences, statistics or a related discipline.

Preferred
experience

• Experience
in women’s livelihoods, financial inclusion, entrepreneurship, small businesses
or programmes serving low-income communities.

• Exposure
to digital products, technology-enabled programmes or research involving user
behaviour is an advantage. Prior product or AI experience is not required.