Senior Sales Associate ( Event Tech ) | ( SAAS )

About the Opportunity
A fast-growing innovator in the Event Tech & Experiential Marketing sector, we power unforgettable in-person, virtual, and hybrid experiences for global enterprises and startups alike. Our platform combines cutting-edge SaaS tools with creative execution to transform meetings, conferences, and brand activations into measurable, immersive, and ROI-driven events. We’re scaling rapidly across India and need a strategic Senior Sales Associate to accelerate our B2B growth engine.

Key Responsibilities

• Identify and generate new sales opportunities through outbound calling, email, LinkedIn, referrals, and other channels.


• Connect with event organizers, corporates, event agencies, associations, and other potential customers.


• Understand client requirements and recommend suitable Event Tech / SaaS solutions.


• Conduct product demonstrations and presentations for prospective clients.


• Manage the complete sales cycle from lead generation to negotiation, closure, and onboarding.


• Maintain and regularly update the sales pipeline and CRM.


• Achieve monthly and quarterly sales targets.


• Build and maintain strong relationships with clients and key decision-makers.


• Prepare proposals, quotations, and commercial presentations.


• Follow up consistently with prospects and convert qualified leads into paying customers.


• Coordinate with Product, Customer Success, Marketing, and Operations teams to ensure smooth client onboarding.


• Track market trends, competitor offerings, and emerging opportunities in Event Tech and SaaS.


• Maintain accurate records of customer interactions, opportunities, and sales forecasts.

Requirements

• 4- 6+ years of experience in B2B Sales, SaaS Sales, Event Tech, Event Management, or Technology Sales.


• Proven track record of achieving sales targets.


• Strong lead generation, prospecting, negotiation, and closing skills.


• Experience selling SaaS or technology products will be preferred.


• Excellent verbal and written communication skills.


• Ability to conduct product demos and business presentations.


• Strong understanding of B2B sales cycles and consultative selling.


• Comfortable working with CRM tools and sales dashboards.


• Ability to work independently as well as collaboratively in a fast-paced environment.


• Strong commercial awareness and customer-focused approach.

Skills & Qualifications

Must-Have

• Salesforce


• LinkedIn Sales Navigator


• CRM management


• SaaS sales


• Event tech platforms


• B2B outreach


• Proposal writing


• Revenue forecasting

Preferred

• Experience in experiential marketing or event management