Senior Sales Executive - Purina

Designation: Sales Officer / Executive (Pet food division) 
Location-  
Reports to: Area Sales Manager  
Experience: 2 to 6 years in Pet Division 

Job Description:  
Custodian of Nestle business in the assigned territory 
• Ensure product availability at all relevant channels 
• Solely responsible for planning & achieving monthly/ yearly target 
• Maintain and enhance trade relations 
• In charge of distribution set up and secondary sales force set up 
• Network with other functions for achieving overall sales objective and extends support 
through secondary sales set up for implementation of all activities. 
• Implement all activations (Trade / Consumer) & merchandising (Visibility) programs. 
• Facilitate timely and quality feedback for all activities as per guidelines 
• Overall accountable for all operational programs in the assigned area. 
Market Working  
• Set monthly, quarterly and yearly target for each Distributor for your region  
• Achievement & monitor progress of Redistribution value and volume targets 
• Ensure product availability at all relevant channels through the distributors sales force per 
Company guideline 
• Ensure continuous development of the assigned area and addition of new outlets. 
Distributor Handling 
• Ensure compliance of Distributors with their respective roles & responsibilities 
• Manage and develop individual distributor in an active and profitable manner 
• Ensure the proper and correct execution of sales, discount and trading terms determined by 
the company 
• Monitor and minimize the level of Bad goods returns 
• Ensure distributors efficient and effective support for the market coverage 
• Monitor Distributors overhead expenses & profitability (ROI) 
• Track on delivery from Distributor to consumers. 
• Develop strong business relationship with distributors, trade and key account in their 
territories