Social Media Executive

Job Title: Social Media Executive

Location: Mumbai
Job Type: Full-Time
Experience Required: 1–3 years
Industry: Beauty / Skincare / Wellness
Reports To: Marketing Manager

About Us

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Key Responsibilities

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  Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.

  
  


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  Plan, create, and schedule compelling, on-brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.

  
  


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  Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.

  
  


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  Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.

  
  


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  Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.

  
  


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  Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.

  
  


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  Coordinate with influencers and content creators for collaborations and user-generated content.

  
  


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  Handle social media crises or escalations with professionalism and according to brand guidelines.

  
  

Requirements

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  1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.

  
  


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  Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.

  
  


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  Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.

  
  


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  Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.

  
  


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  Passion for skincare and genuine interest in beauty industry trends and innovations.

  
  


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  Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).

  
  


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  Ability to work both independently and collaboratively in a fast-paced environment.

  
  


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  Bonus: Experience with influencer marketing or UGC strategy.

  
  

What We Offer

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  Opportunity to shape the online voice of a fast-growing skincare brand.

  
  


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  A creative and inclusive team environment.

  
  


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  Employee discounts on all skincare products.

  
  


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  Career development opportunities and hands-on brand-building experience.