Welcome to Swiss Beauty, one of India’s fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences.With a deep understanding of Indian beauty needs, we blend global cosmetic standards with strong innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.
Makeup knows no boundaries - and neither do we.
We are looking for a performance-driven and creatively sharp Social & Creator Strategy Lead to own and scale Swiss Beauty’s presence across owned, earned, and commerce-driven content ecosystems.This role will drive platform growth, engagement, community building, and measurable business impact by integrating:
Organic social
Creator-led storytelling
Marketplace content
Performance marketing alignment
The ideal candidate combines creative instinct with analytical depth and understands how social drives commerce in a D2C + marketplace-led beauty business.
Own end-to-end growth and performance across priority platforms:
Instagram (primary brand & engagement engine)
YouTube (long-form authority + Shorts scale engine)
Snapchat (Gen Z engagement)
Pinterest (aspirational search-led discovery)
Regional short-video platforms (Tier 2/3 penetration)
LinkedIn (employer branding & leadership voice)
Amazon & Nykaa (A+ content, PDP storytelling, storefront content)
Define platform-wise KPIs (growth, reach, retention, conversions)
Deliver month-on-month growth across all owned platforms
Build structured growth roadmaps per channel
Align paid + organic strategy with performance marketing
Lead reporting dashboards with actionable insights
Translate platform analytics into optimization strategies
Lead platform-first storytelling with strong performance intent.
Drive creative direction for Reels, Shorts, tutorials, trend drops, launches
Build differentiated content playbooks per platform
Translate campaign & NPD narratives into high-performing formats
Ensure strong brand voice, visual consistency, and storytelling sharpness
Drive trend mining and real-time content agility
Build scalable repeatable content formats
Act as the strategic bridge across brand, creators, and commerce.
Collaborate closely with:
Brand Team
NPD Team
PR Team
Influencer Marketing Team (strategic dotted-line collaboration)
E-commerce Team
Ensure alignment across:
Social calendar
Influencer calendar
GTM launches
Marketplace content moments
Drive cohesive storytelling across:
Owned + Earned + Creator-led + Commerce ecosystems
Build high-retention beauty communities
Drive UGC, drops, challenges, and interactive formats
Strengthen LinkedIn presence for employer branding
Monitor brand sentiment and community health
Build advocacy-led content loops
Manage internal social & content teams
Oversee agency partners and creator collaborations
Set performance benchmarks and quality standards
Ensure execution excellence within budgets and timelines
Build scalable processes for content velocity
This role will own strategy, growth, and performance across:
YouTube (Long-form + Shorts)
Amazon Marketplace Content
Nykaa Marketplace Content
Snapchat
Regional Short-Video Platforms
5–7 years of experience in social & digital content roles (Beauty / D2C preferred)
Proven success in scaling Instagram & YouTube
Strong understanding of marketplace content ecosystem (Amazon & Nykaa)
Deep knowledge of algorithms, analytics, retention metrics
Strong storytelling and brand sensibility
High ownership mindset with performance orientation
Experience managing teams & agencies
Working Conditions
What We Offer
Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:
Our commitment to Diversity, Equity and Inclusion
We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.
Swiss Beauty Cosmetics
Welcome to Swiss Beauty, India's fastest-growing beauty and cosmetics brand, established in 2013 by Mr. Amit & Mohit Goyal. At Swiss Beauty, we aspire to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a profound understandin...
Read more about the company
GrabJobs is the no1 job portal in India, connecting you to thousands of jobs fast! Find the best jobs in India, apply in 1 click and get a job today!
Copyright © 2026 Grabjobs Pte.Ltd. All Rights Reserved.
Your email job alert is now active!