Social media manager - Health care or Skin clinic

This role is for one of the Weekday's clients

Salary range: Rs 350000 - Rs 650000 (ie INR 3.5 - 6.5 LPA)

Min Experience: 2+ years

Location: Gurugram , Noida , Delhi,

JobType: full-time

We are looking for a creative and results-driven Social Media Manager with 2–6 years of experience in managing digital presence for a healthcare, dermatology, aesthetic, or skin clinic. The ideal candidate will have a strong understanding of healthcare marketing, social media trends, patient engagement, and content strategy. You will be responsible for building a compelling online presence that educates audiences, enhances brand awareness, and drives patient inquiries while ensuring all content aligns with healthcare communication standards.

If you are passionate about storytelling, content creation, and growing healthcare brands through innovative social media campaigns, we'd love to hear from you.

Key Responsibilities

• Develop and execute social media strategies across platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
• Plan, create, and publish engaging content such as posts, reels, stories, videos, patient education materials, testimonials, and promotional campaigns.
• Manage the clinic's social media calendar, ensuring consistent and timely content delivery.
• Collaborate with dermatologists, healthcare professionals, designers, and photographers to produce informative and visually appealing content.
• Write compelling captions, blogs, and social media copy using excellent English communication skills.
• Monitor social media performance using analytics tools and generate reports on engagement, reach, audience growth, and campaign effectiveness.
• Stay updated with social media trends, healthcare marketing best practices, and platform algorithm changes to maximize content performance.
• Engage with followers by responding to comments, messages, and patient inquiries professionally and promptly.
• Coordinate influencer collaborations, patient success stories, and awareness campaigns where appropriate.
• Ensure all digital communication complies with ethical healthcare marketing guidelines and brand standards.
• Support online reputation management by monitoring reviews and maintaining a positive brand image.
• Work closely with marketing teams to execute seasonal campaigns, product launches, events, and promotional initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Media, Business, or a related field.
• 2–6 years of experience as a Social Media Manager, preferably in a Healthcare, Dermatology, Aesthetic, Cosmetic, or Skin Clinic environment.
• Proven experience in creating engaging healthcare-related content that drives audience engagement.
• Strong understanding of social media platforms, audience targeting, and content optimization.
• Excellent written and verbal communication skills with exceptional command of the English language.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Experience using social media scheduling and analytics tools.

Must-Have Skills

• Experience as a Social Media Manager
• Healthcare, Skin Clinic, Dermatology, or Aesthetic Clinic experience
• Content Creation (Reels, Posts, Stories, Videos, Educational Content)
• Excellent English Communication and Copywriting
• Social Media Strategy & Campaign Management
• Community Management
• Social Media Analytics and Performance Tracking
• Creative Thinking and Brand Storytelling

Preferred Skills

• Basic graphic design skills using Canva or Adobe Creative Suite.
• Video editing experience using tools such as CapCut, Premiere Pro, or similar software.
• Knowledge of SEO, digital marketing, and paid social media campaigns.
• Experience working with influencers, healthcare professionals, or medical practitioners.
• Photography or videography skills will be an added advantage.