Social Media Optimization Analyst

ROLE DEFINITION

The Social Media Analyst handles the implementation of social media strategies for clients. The Social Media Analyst must quickly understand and support initiatives that will contribute to the goals and success of client campaigns, specific to social media.

RESPONSIBILITY DELIVERABLES

• PROFILE CREATION & OPTIMISATION
  
  


• COMMUNITY MANAGEMENT:
  
  


• DAILY SOCIAL ACTIVITY
  
  


• RESEARCH AND ADMINISTER SOCIAL MEDIA TOOLS
  
  


• CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION
  
  

TASKS &ACTIVITIES

PROFILE CREATING & OPTIMISATION

• Creation of Gmail Business account for the client
  
  


• Get access to the client's existing social media account and create missing social accounts (Facebook, Instagram, Twitter, Linkedin)
  
  


• Give Admin access to Aatmia's main social account [Aatmia Prineesh (FB) & Prineesh Aatmia (LD) ]
  
  


• Share agency access to Aatmia Facebook Business account
  
  


• Optimize all social accounts (Ensure bio and all short contents are filled according to the client's goal and that the images used in the profile are up to the mark)
  
  


• Change the Cover pic of the social account, when it is needed to align to the offer we run for the brand.
  
  


• Make sure all features in social media are enabled for the brand. (Page name, Bot Chat, CTA Button,)
  
  

COMMUNITY MANAGEMENT:

• Build and nurture social media platform-specific communities and audiences
  
  


• Regular Interaction with clients
  
  


• Respond efficiently to queries
  
  


• Keep clients engaged
  
  

DAILY SOCIAL ACTIVITY:

• Schedule approved posts in the tool and social media and ensure it.
  
  


• Conduct Hashtag Research per post for better engagement.
  
  


• Published posts to be reshared in stories and relevant groups based on the client's package
  
  


• Find brands that have similar target audiences to generate cross-posting and shout-outs.
  
  


• Find top influencers in the relevant industry to get reels, product promotion, shout outs
  
  


• Pin important posts
  
  

RESEARCH AND ADMINISTER SOCIAL MEDIA TOOLS:

• Research on a daily basis in support of clients’ social media strategy
  
  


• Monitor and evaluate social media results on a daily basis to understand what works for the brand
  
  


• Keep pace with social media and internet marketing industry trends and developments
  
  

CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION

• Client coordination for calendar and design approval and updating the team on the progress.
  
  


• Communicating with the client in the desired channel
  
  


• Collect data like Reach, Like and Impression from SMO Tool, Reviews, and Leads from SMM analysts.
  
  


• Present the same to the client
  
  

MEASUREMENT METRICS

• Page achievements (Key Parameters like Page Like, Community management, Reach & Share)
  
  


• Creative calendar ideas
  
  


• Client satisfaction
  
  


• On-time processes and delivery