Sr. Digital Marketing Specialist

Own and manage website traffic growth, ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts.

Work closely with SEO consultants to keep the website aligned with the latest SEO and Generative Engine Optimization (GEO) trends to drive sustained organic traffic.

Establish a continuous website optimization strategy focused on discover ability, relevance, and user engagement.

Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives.

Ensure content direction is aligned with search intent, audience relevance, and brand positioning.

Manage end-to-end social media execution with a focus on click-throughs and website visits, not just engagement metrics.

Develop an integrated digital visibility strategy, ensuring consistency across website, content, and social channels.

Set the strategy for marketing asset readiness and reusability to support scalable and long-term branding efforts.

Act as a central coordination point between SEO, content, design, and social media functions to ensure all activities contribute directly to website traffic growth.