Territory Manager - Sales

Responsibilities & Key Deliverables

As a Territory Manager - Sales at Mahindra & Mahindra Ltd within the Farm Division, you will play a pivotal role in driving the growth and presence of our farm mechanization solutions among farmers, particularly those with larger land holdings.

• Generate and convert enquiries related to the Mahindra portfolio, ensuring tailored solutions that meet the specific needs of high land-holding farmers.
• Provide expert guidance on farm mechanization across various crop growth stages, emphasizing the benefits and application of our product range.
• Act as a trusted partner to farmers by demonstrating proof of concept through live demos and showcasing the superior performance and efficiency of Mahindra tractors combined with our implements.
• Identify and cultivate new revenue streams by understanding emerging opportunities within the agricultural sector and aligning them with farmer requirements.
• Lead initiatives to upskill local labourers and tractor operators, enhancing their proficiency in safely and effectively operating farm machinery, thereby improving productivity and operational sustainability.
• Develop and promote bundled solution selling strategies to maximize value propositions and strengthen brand loyalty among customers.
• Collaborate closely with internal teams and external stakeholders to ensure excellent customer service, timely order execution, and resolution of any operational challenges that may arise.
• Maintain comprehensive data on market trends, customer feedback, and sales performance, using insights to fine-tune sales tactics and contribute to annual business planning.

This role demands a strategic approach to market penetration and an ability to build strong, trust-based relationships with farmers while demonstrating a deep understanding of their challenges and opportunities within the agricultural landscape.

Preferred Industries

Education Qualification

B.E/B.Tech - Agricultural Engineering

General Experience

Significant experience is essential for success in this role, including:

• Proven track record in sales or business development within the agricultural or farm mechanization sector, ideally focusing on farmers with sizeable land holdings.
• Experience in customer relationship management, lead generation, and revenue growth in agribusiness contexts.
• Demonstrated ability to manage and coordinate multiple sales initiatives, including promotional campaigns and product demonstrations.
• Hands-on exposure to training or capacity-building programmes aimed at improving labour skills in machinery operation or agricultural practices.
• Sound knowledge of market intelligence gathering and competitive analysis to maintain a strong positioning of product offerings.
• Comfortable working with data reporting tools and maintaining detailed documentation to support strategic decision-making.

The breadth of experience should reflect an understanding of farming operations, customer-centric sales approaches, and operational excellence within a diverse and dynamic agricultural marketplace.

Critical Experience

Critical experience and competencies that will empower you to excel include:

• Deep familiarity with farm mechanization technologies, including tractors and implements, and the associated agricultural workflows at various crop stages.
• Strong negotiation and persuasion skills to successfully convert enquiries into sales while balancing customer needs and business objectives.
• Proven ability to deliver hands-on training and upskilling to tractor operators and farm labourers, boosting their operational efficiency and safety awareness.
• Experience in developing bundled sales solutions that integrate multiple products and services, thereby enhancing value for farmers.
• Strategic mind-set with the capability to anticipate market opportunities and identify viable revenue streams ahead of competition.
• Competence in executing effective marketing campaigns and promotional activities that align with broader business strategies and customer expectations.
• Competency in using CRM systems, data analytics, and reporting platforms to monitor customer profitability, sales trends, and service levels.
• Ability to work collaboratively within cross-functional teams and contribute towards a culture anchored on innovation, quality, and sustainability.

These critical experiences ensure alignment with Mahindra's leadership competencies and commitment to delivering outstanding farm mechanization solutions that empower agricultural communities.

System Generated Core Skills

System Generated Secondary Skills