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Territory Manager - Sales (Retail)

Job Description - Territory Manager - Sales (Retail)

Description
The Territory Manager – Sales (Retail) will be responsible for expanding NEDS' market presence in the retail segment across a defined geographic area. You will lead primary and secondary trade sales, work closely with independent brokers (IBs), and build strong, lasting relationships with customers. The role demands a proactive, adaptable approach to meet and exceed sales targets while collaborating with internal teams to deliver tailored electrical and digital solutions.

Responsibilities
  • Develop and execute a territory sales plan targeting primary and secondary retail channels.
  • Identify, onboard, and nurture relationships with independent brokers (IBs) and key retail partners.
  • Achieve quarterly and annual sales targets for electrical and digital product lines.
  • Monitor market trends, competitor activity, and customer feedback to inform strategy.
  • Coordinate with product, marketing, and service teams to ensure seamless customer experience.
  • Conduct regular sales presentations, product demos, and training sessions for retail partners.
  • Analyze sales data and generate performance reports for senior management.
  • Negotiate contracts, pricing, and promotional terms with customers and distributors.
  • Ensure compliance with company policies, pricing guidelines, and regulatory requirements.
  • Travel within the assigned territory to visit customers, attend trade events, and gather market intelligence.


Qualifications
  • MBA or technical degree (Engineering, Electronics, or related field).
  • Minimum 5 years of B2B retail sales experience, preferably in electrical or digital systems.
  • Proven track record in managing primary and secondary trade sales channels.
  • Strong relationship‑building and negotiation skills.
  • Demonstrated initiative and ability to adapt to changing market conditions.
  • Excellent communication and presentation abilities.
  • Proficiency with CRM tools and Microsoft Office suite.
  • Analytical mindset with ability to interpret sales data and market trends.
  • Willingness to travel extensively within the assigned territory.
  • Ability to work collaboratively across cross‑functional teams.


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