Territory Sales Incharge

We are looking for a dynamic and result-oriented Territory Sales Incharge to manage sales and distribution operations in Sambalpur, Odisha. The candidate will be responsible for achieving sales targets, expanding market coverage, developing distributor and retailer networks, and driving the growth of dairy products across the assigned territory.

Key Responsibilities

• Achieve monthly and quarterly sales targets for dairy products.


• Manage and expand the distributor, dealer, and retailer network within the assigned territory.


• Develop new markets and increase product distribution and market penetration.


• Ensure product availability, visibility, and merchandising at retail outlets.


• Monitor daily sales, primary and secondary sales, and stock availability.


• Manage relationships with distributors, retailers, wholesalers, and key customers.


• Lead, guide, and monitor sales representatives and field sales teams.


• Conduct regular market visits to assess competitor activities, pricing, and customer feedback.


• Ensure proper implementation of promotional schemes and trade marketing activities.


• Monitor distributor inventory, product freshness, expiry, and returns, with special attention to dairy product shelf life and cold-chain requirements where applicable.


• Prepare daily, weekly, and monthly sales reports and territory performance updates.


• Ensure timely collection of outstanding payments and adherence to company credit policies.

Eligibility Criteria

• Minimum 1 years of experience in FMCG sales, preferably in dairy, food, beverages, or related industries.


• Graduate in any discipline; candidates with relevant sales experience may be preferred.


• Good knowledge of sales, distribution, and retail markets in Sambalpur and nearby areas.


• Strong communication, negotiation, and relationship-management skills.


• Ability to manage field sales operations and achieve business targets.


• Proficiency in basic MS Excel, reporting, and sales tracking.


• Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs)

• Achievement of monthly sales targets.


• Growth in primary and secondary sales.


• New outlet addition and retail market coverage.


• Distributor productivity and network expansion.


• Product availability and visibility at retail outlets.


• Collection efficiency and outstanding payment control.


• Reduction in product expiry, returns, and stock losses.

Preferred Candidate Profile

Candidates currently working as a Territory Sales Executive, Sales Officer, Territory Sales Officer, or Sales Representative in the FMCG or dairy industry will be preferred