Prasuma is an esteemed brand in the Food and Beverage Services industry, dedicated to creating exceptional food experiences for consumers in India. With a strong focus on using fresh and top-quality ingredients and leveraging advanced food technology, Prasuma has gained a reputation for excellence in product quality and service delivery. As a leader in the Fresh & Chilled Deli Meats segment, Prasuma is widely acclaimed by modern retail outlets, restaurants, and chefs across the nation. Prasuma Momos, a product that has gained immense popularity, has become a favorite brand among Indians in a remarkably short span of time.
About the Role:
We are seeking an Executive for the Trade Marketing & GTM function who will play a key role in driving sales excellence through analysis, information dissemination, presentations, and recommendations. This role will involve developing and implementing GTM strategies encompassing pricing, sales and channels, the buying journey, and new product launches.
Your Key Responsibilities:
Plan and budget trade schemes, evaluate their performance, and conduct competitor analysis.
Design incentive structures for Area Sales Managers (ASMs), Sales Executives/Sales Representatives (SE/SR), and Merchandisers.
Track channel performance and develop schemes accordingly.
Create and analyze PAN India MIS Dashboard, generating daily, weekly, monthly, and quarterly reports on a state-wise and region-wise basis.
Implement Sales Force Automation (BIZOM) App for distributor and retailer billings.
Coordinate with the marketing team to develop sales team communication materials such as brochures and leaflets.
Conceptualize and implement innovative ideas to enhance product visibility and presence in-store.
Participate in sales forecast and performance monitoring, promotion and price planning, and other strategic activities.
Monitor sales, stock updates, and order details of retailers and distributors.
Key Competencies:
Minimum 3 years of relevant experience in the FMCG industry.
Practical experience with Sales Force Automation and Distributor Management Systems.
Analytical mindset with proficiency in working with data.
Bachelor’s degree in business or marketing.
Strong knowledge of Go-to-Market (GTM) strategies.
Excellent interpersonal skills, innovative attitude, flexibility, proactive approach, service-mindedness, and ability to work well within a team.
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