Trade Marketing Executive

Description

This position is accountable for Commercial Planning across channels, aligning with Channel Leads, and other stakeholders to lead the execution of campaign promotion, VM, and activation to achieve the brand objectives for Estée Lauder.

Retail Marketing Plan:

• Assist in Management and Execution.


• Assist in new product launching, re⁃promote, and Mega campaign planning.


• Collaborate with Consumer Marketing, Commercial and Online Team to plan and execute omni channel commercial and activation for launch/mega campaign.


• Partner with Online team to localize Mega Campaign Offers in alignment with Regional Brand based on market context and business expectation.


• Unity Campaign planning & Always⁃on promotion across channels (OL, B&M, SMC).


• Develop monthly always⁃on or tactical promotion plan.


• Initiate commercial proposal in current channels or new programs to over⁃deliver target.


• Monitor promotion allocation under guidelines.


• Randomly check the promotion runningin compliance with anti⁃diversion protocols.

Visual Merchandising Implementation:

• Partner with Product Marketing on forecasting New launch/ Visual Merchandising Update/Tester Bar/Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget.


• Provide guidelines, briefing to agency, and lead the deployment in stores for New Launch Counter decoration or VM updates.


• Response to counter request for counter maintenance.

New Counter/Renovation Store Design and set⁃up:

• Assist Brand General Manager in coordinating with Regional Design Development Centre on Store Design for New Door or Renovation.


• Prepare and order branded collaterals, merchandising required for new counter set up.


• Lead shopfitter, partner with Retailer and collaborate with brand team and Channel team in new counter set up. Retail Partner Collaboration


• Work with Brand General Manager to develop Retailer Relationship and counter activation communication.


• Work with Brand General Manager to represent Brand to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores.


• Engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support).


• Corporate Sales and Collaboration proposal.


• Assist in managing external partners in collaboration programs (Commercial Deals, Data sharing, Workshop, Visibility Support).


• Coordinate with internal team to execute the collaboration.

Retail Marketing Operation:

• Charge out Non charge products for omni channel promotion plan across channels.


• Charge out VM collaterals, displayers to respective stores based on local planograms.


• Align with Commercial and Online Team on track and improve promotion⁃driven business performance and actual promo usage on monthly basis.


• Monitor Voucher spending by Store.


• Control promo usage and promo cost under given budget.


• Plan and monitor VM, counter decoration and monthly maintenance Budget.


• Competitor Activity Tracking.


• Coordinate Customer Workshop.

Qualifications

• Diploma in Business Management/ Marketing/Communication or equivalent.


• At least 2⁃3 years of relevant experience in the FMCG/ Retail Environment.


• Excellent interpersonal, written and spoken communication skills.


• Working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint).