Website Experience Engineer (WordPress & Webflow)

Strict Note:

Note: Only candidates from Product-Based Companies will be considered. Candidates from Service-Based Companies will not be considered under any circumstances. E-commerce product company experience is highly preferred. Only candidates who can join immediately or within a maximum of 30 days' notice period are eligible.

Website Experience Engineer (WordPress & Webflow)

Location: Gurugram (Work from Office)

About the Role

We are looking for a Website Experience Engineer who can bridge the gap between marketing, design, and engineering. This role goes beyond website development—you will own the performance, user experience, scalability, and continuous improvement of the company's digital presence.

You should be comfortable building websites and landing pages, optimizing performance, integrating APIs, improving technical SEO, and leveraging AI-assisted development tools to deliver high-quality solutions efficiently.

Key Responsibilities Website Development

• Develop and maintain websites using WordPress and Webflow.


• Build landing pages, microsites, campaign pages, and reusable website components.


• Ensure responsive, mobile-first design across devices.


• Implement scalable and maintainable website features.

Landing Pages & Conversion Optimization

• Develop high-converting landing pages for marketing campaigns.


• Collaborate with Product Marketing and Demand Generation teams.


• Optimize pages for lead generation and conversion.


• Implement and support A/B testing initiatives.

Performance & Technical SEO

• Improve Core Web Vitals and overall website performance.


• Optimize page speed, caching, image delivery, lazy loading, and asset management.


• Maintain technical SEO best practices.


• Implement Schema.org markup, XML sitemaps, robots.txt, redirects, canonical tags, and monitor crawl health.

Interactive Experiences

Develop interactive web experiences including:

• ROI & Pricing Calculators


• Assessment Tools


• Interactive Product Demos


• Comparison Pages


• Forms & Workflow Automation


• AI-powered website features

Website Operations

• Monitor website uptime and reliability.


• Manage deployments across staging and production environments.


• Maintain backups and disaster recovery processes.


• Ensure website security and operational best practices.

Required Skills CMS

• WordPress


• Webflow

Frontend

• HTML5


• CSS3


• JavaScript (ES6+)


• Responsive Web Design


• Tailwind CSS (Preferred)

Backend

• PHP (WordPress)


• Python


• REST APIs


• GraphQL (Good to Have)

DevOps & Infrastructure

• Git & GitHub


• Jenkins


• CI/CD Pipelines


• Linux Basics


• Docker (Preferred)

CDN & Performance

• Cloudflare


• CDN Configuration


• DNS & SSL Management


• Caching Strategies


• Image Optimization


• CloudFront (Good to Have)

Technical SEO

• Core Web Vitals


• Lighthouse Optimization


• Google Search Console


• Schema.org


• XML Sitemaps


• Robots.txt


• Canonical Tags


• Redirect Management

Analytics & Tracking

• Google Analytics 4 (GA4)


• Google Tag Manager (GTM)


• Microsoft Clarity


• HubSpot Tracking


• Event Tracking

AI & Automation

• ChatGPT


• Claude


• Gemini


• Cursor, Windsurf, or GitHub Copilot


• AI-assisted Development Workflows


• Prompt Engineering


• Basic MCP/Tool Integrations (Preferred)

Integrations

• HubSpot


• CRM Integrations


• REST APIs


• Webhooks


• Zapier / Make

Preferred Skills

• React or Next.js


• Framer


• Headless CMS


• Webflow CMS API


• WordPress Plugin Development


• WooCommerce


• HubSpot CMS


• Figma-to-Code


• GSAP/Motion Animations


• Accessibility (WCAG)


• Internationalization (i18n)


• OWASP Security Basics


• Cloudflare Workers


• Server-side Rendering (SSR)


• AI Search or Vector Database Integrations

Ideal Candidate

• Strong understanding of marketing-driven website development.


• Excellent UI/UX and design sensibilities.


• Hands-on problem solver with strong debugging skills.


• Proactive ownership of website health, performance, and deployment quality.


• Comfortable working cross-functionally with marketing, product, and design teams.


• Passionate about leveraging AI tools to improve development productivity.

Success Metrics

• 99.9%+ Website Uptime


• Core Web Vitals in the "Good" range


• High Lighthouse Performance, SEO, Accessibility & Best Practices scores


• Reduced page load times


• Improved landing page conversion rates


• Fast campaign and landing page delivery


• Zero critical technical SEO issues


• Reliable, well-documented deployments with minimal production incidents