WGZ - Senior PPC Specialist

Requirements

• Plan, execute, and manage PPC campaigns across Google Ads, Meta, and other paid platforms.
  


• Develop paid media strategies based on client objectives and business goals.
  


• Perform keyword research, competitor analysis, audience targeting, and campaign planning.
  


• Manage campaign budgets and optimize spending for maximum ROI.
  


• Monitor CPC, CTR, CPA, ROAS, conversions, and other key performance metrics.
  


• Conduct A/B testing of ads, landing pages, audiences, and bidding strategies.
  


• Identify opportunities for campaign scaling and performance improvement.
  


• Prepare and analyze campaign performance reports.
  


• Work closely with SEO, Social Media, Content, and Development teams.
  


• Handle client communication and provide performance insights where required.
  


• Stay updated with Google Ads, Meta Ads, tracking, attribution, and paid marketing trends.
  


• Mentor junior PPC team members and support overall team performance.
  

• Google Ads
  


• Meta Ads
  


• PPC Strategy
  


• Keyword Research
  


• Conversion Tracking
  


• Google Analytics / GA4
  


• Google Tag Manager
  


• Remarketing
  


• Lead Generation
  


• E-commerce & Lead Generation Campaigns
  


• Campaign Optimization & Reporting