Zoho CRM & Marketing Automation Executive

Zoho CRM & Marketing Automation Executive | CRM • Automation • Lead Generation • Analytics • Revenue Growth

About JNB Bearings & This Role

JNB Bearings Pvt. Ltd. is one of South India’s fastest-growing importers and distributors of J&B Brand Bearings, serving crushers, rice mills, cement plants, engineering workshops, automobile sectors, and industrial dealers across Tamil Nadu. We are in a full Zoho digital transformation and are looking for a self-driven CRM & Marketing Automation Executive who can independently own lead generation systems, marketing workflows, CRM pipelines, and analytics dashboards to drive measurable B2B revenue growth.

Zoho Ecosystem — Tools You Will Own

Existing Zoho certifications are considered a strong advantage. High performers may be sponsored for relevant Zoho certifications based on business requirements and performance.

Key Responsibilities

01 Lead Generation & Lead Management System

• Generate and manage 50–100 qualified B2B enquiries per month through digital channels (primary KPI)
• Generate 10–20 qualified dealer and distributor leads per month
• Build, optimize, and A/B test lead capture forms using Zoho Forms
• Integrate all forms and landing pages into Zoho CRM with proper source tracking
• Design lead scoring models to prioritize high-value prospects
• Maintain clean and accurate lead and contact databases at all times

02 Zoho CRM Management & Pipeline Ownership

• Maintain 100% CRM data accuracy — all leads, contacts, and deals updated daily
• Own full pipeline management: lead entry → qualification → nurture → sales handoff
• Configure and maintain CRM fields, views, workflows, and automation rules
• Assign and track leads to sales team members; monitor follow-up compliance
• Manage the full customer lifecycle from first touch to repeat purchase
• Generate weekly CRM health reports and flag data quality issues immediately

03 Marketing Automation & Workflow Architecture

• Design and deploy automated customer journey workflows in Zoho CRM and Campaigns
• Build lead nurturing drip sequences: new inquiry → qualification → proposal → follow-up
• Create trigger-based automations: form submission, lead score change, deal stage update
• Automate dealer onboarding, re-engagement, and post-sale follow-up sequences
• Use Zoho Flow to connect Zoho apps and integrate third-party tools
• Monitor all automation health daily; fix broken workflows within 24 hours

04 Email & Campaign Management

• Plan and execute monthly email campaigns to segmented dealer and customer databases
• Build product launch campaigns, seasonal offers, and dealer-specific promotions
• Maintain list hygiene: segmentation, suppression, and bounce management
• A/B test subject lines, content, CTA, and send times for maximum performance
• Track and report: open rate, click rate, unsubscribe rate, and lead conversion
• Target: open rate 25%+, click-through rate 3%+, per campaign

05 Analytics, Dashboards & ROI Reporting

• Build and maintain live marketing performance dashboards in Zoho Analytics
• Track full funnel: impressions → clicks → form fills → qualified leads → orders
• Measure customer acquisition cost (CAC) and marketing ROI monthly
• Prepare monthly marketing performance report for leadership with recommendations
• Identify data patterns and campaign trends; present actionable insights to leadership monthly
• Ensure 100% dashboard accuracy; flag data discrepancies within 24 hours

KPI Measurement System — Monthly Scorecard

Promotion eligibility is based on consistent KPI achievement, quality of automation work, business contribution, and management recommendation — reviewed quarterly.

Career Growth Roadmap — Executive to CMO in 12 Years

Every level in this roadmap is unlocked through verified performance — leads generated, CRM accuracy maintained, automations built, revenue contributed, and dashboards delivered. Promotions are reviewed quarterly and confirmed annually. JNB strongly promotes from within.

This career path is one of the most structured in South India’s industrial B2B marketing sector. A Zoho-certified CRM & Automation professional who grows from L1 to L5 in 10 years is a rare and highly valued executive in any industry.

First-Year Success Expectations — What Good Looks Like

We want every new hire to know exactly what success looks like in this role. Here is what we expect from you in your first 12 months:

Who We Are Looking For

Compensation & Benefits

Why This Role is a Rare Career Opportunity

• Own the complete Zoho CRM & automation ecosystem
• Company-sponsored Zoho Certification — market-premium skill
• Lead generation & revenue KPIs owned from Day 1
• AI tools (ChatGPT, Zoho Zia) in daily workflow
• Fast-growing industrial brand with direct leadership access
• 6-level promotion roadmap with specific, published criteria
• Company laptop + full Zoho stack provided from Day 1
• B2B CRM experience — rare and high-value career asset

How to Apply

JNB Bearings Pvt Ltd — Building CRM & Automation Careers Across South India