Content Creator Intern - Performance Marketing

About Us:

1% Club is an education-led fintech platform that helps people make smarter decisions with their money.
Founded by Sharan Hegde and Raghav Gupta, 1% Club was built on a core belief: financial literacy is the first step to financial independence. That belief built India's most trusted personal finance education brand, and has since evolved into a fintech platform with an app that helps users invest, plan, and manage their money in one place, powered by AI.

Company Snapshot

Headquarters: Mumbai, India
Team Size: 200+
Backed by Gruhas (Nikhil Kamath)

What We Do

Financial Education
7L+ learners across personal finance, taxation, insurance, credit cards, and investing through live masterclasses and a subscription-based membership.

Fintech Services
The 1% Club app is built to replace the traditional bank RM with something smarter, faster, and always available. It combines an AI finance copilot with a curated set of financial products, including mutual fund baskets, fixed deposits, and stock baskets, with plans to solve for credit cards, taxation, insurance, and loans over time. For users who want deeper guidance, the app offers Personal CFO, a premium SEBI-registered advisory service for end-to-end financial planning. Insurance advisory is handled through Pillow, an independent vertical focused on transparent, long-term protection.

Compliance & Governance
1% Club operates under:

SEBI-registered Investment Advisor (RIA) license
SEBI-registered Research Analyst (RA) license

Trust is the foundation. Compliance is how we protect it.
The Road Ahead
Build the simplest, smartest way for Indians to manage their money, end to end, in one app. The modern replacement for your bank RM.

Come build it with us.

About the Role

We're hiring a Content Creator Intern to join our performance marketing team. You'll help create the ads that bring new users to One Percent Club: short-form videos, static creatives, carousels, and UGC-style content for platforms like Meta, Instagram, and YouTube.

This is a hands-on role. You'll see your work go live in real campaigns, learn how ad performance is measured, and understand what makes people stop scrolling, click, and convert.

What You'll Do

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  Create ad creatives across formats: short-form video (Reels, Shorts), statics, carousels, and stories, based on briefs from the Content Strategist.

  
  


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  Shoot and edit video content, including UGC-style ads, talking-head clips, and product walkthroughs.

  
  


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  Produce multiple variations of each concept (different hooks, visuals, text overlays, and CTAs) so the team can test what performs best.

  
  


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  Research trends and competitor ads to bring fresh ideas, formats, and references to the team.

  
  


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  Adapt winning creatives into new sizes, formats, and angles to keep campaigns fresh.

  
  


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  Coordinate with creators and on-camera talent during shoots when needed.

  
  


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  Review performance data with the team to learn which creatives worked and why.

  
  


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  Organize the creative library so assets, versions, and learnings are easy to find.

  
  

What We're Looking ForMust-haves

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  Currently pursuing or recently completed a degree in design, visual communication, mass media, film, or a related field

  
  


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  A portfolio showing visual work, video edits, or social media content (college projects and personal pages count)

  
  


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  Working knowledge of editing and design tools such as CapCut, Premiere Pro, Canva, Figma, or Photoshop

  
  


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  A strong eye for visual storytelling, composition, typography, and pacing

  
  


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  Active on Instagram and YouTube, with a good sense of what's trending in short-form content

  
  


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  Comfortable taking feedback and producing many iterations quickly

  
  


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  Curious about why some content performs better than others

  
  

Added Advantage

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  Students or graduates of NIFT (National Institute of Fashion Technology), especially from Fashion Communication or other design programs

  
  

Nice-to-haves

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  Comfortable appearing on camera for UGC-style ads

  
  


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  Basic understanding of performance marketing terms like CTR, hook rate, and conversions

  
  


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  Experience with motion graphics or After Effects

  
  


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  Interest in personal finance, investing, or the creator economy

  
  

What You'll Learn

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  How performance marketing works and how creatives are tested, measured, and scaled

  
  


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  How to write and design for hooks, retention, and conversion

  
  


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  End-to-end ad production, from brief to live campaign

  
  


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  How to read ad metrics and turn data into creative decisions