Digital Marketing Intern / Executive

We are looking
for an energetic, creative, and consumer -obsessed Digital Marketing
professional to join our growing team. This role is squarely focused on growing
our end -user base — driving app subscriptions, service sign -ups, and brand
engagement directly with individuals and consumers. You will blend online
marketing (social media, content, paid campaigns) with on -ground physical
marketing (boot camps, activations, events) to reach and convert target
audiences into loyal users.

Social Media Marketing

▸   Plan, create, and
publish engaging content across Instagram, Facebook, YouTube, and LinkedIn to
attract end users

▸   Run targeted paid ad
campaigns (Meta Ads, Google Ads) to reach specific consumer demographics and
interests

▸   Monitor social media
trends and adapt content strategy to maximize reach and engagement

▸   Grow organic followers
and build a loyal community around the brand and its products

▸   Respond to comments,
DMs, and user queries to build trust and engagement with the audience

Physical & Field Marketing

▸   Plan and execute boot
camps, road shows, stalls, and on -ground marketing activations in Vadodara

▸   Represent the brand at
college fests, community events, exhibitions, and public gatherings

▸   Distribute promotional
material, conduct demos, and interact directly with potential users

▸   Coordinate with local
communities, institutions, and groups to expand physical reach

User Acquisition & App
Subscription Growth

▸   Drive downloads and
subscriptions for mobile apps and digital services among individual users

▸   Design and execute
referral programs, offers, and incentives to onboard new users rapidly

▸   Create targeted
campaigns segmented by age, interest, location, and behaviour to maximize
conversions

▸   Track user acquisition
cost (UAC) and work to optimize campaign ROI continuously

Content Creation &
Storytelling

▸   Create short -form video
content (Reels, YouTube Shorts, Stories) to showcase product features and user
benefits

▸   Write compelling
captions, ad copy, landing page content, and promotional messaging for target
audiences

▸   Collaborate with the
design team to produce eye -catching creatives, banners, and campaign assets

▸   Develop testimonial
content, user stories, and case studies to build social proof

Analytics & Reporting

▸   Track key marketing KPIs
— impressions, reach, clicks, CTR, app installs, conversions, and subscriber
growth

▸   Use tools like Meta
Business Suite, Google Analytics, and app dashboards to measure campaign
performance

▸   Provide weekly marketing
activity reports with insights and recommendations for improvement

Requirements

▸   Graduate / Pursuing
graduation in Mass Communication, Marketing, Business Administration, or any
related field

▸   Digital marketing
certifications (Google, Meta, HubSpot) are a strong plus

▸   Fresh graduates and
final -year students appearing for internship are encouraged to apply

▸   Hands -on exposure to
real -world digital marketing campaigns from Day 1

▸   Opportunity to work on
live mobile app and product launches

▸   Mentorship from
experienced marketing and business professionals

▸   Fast -track growth path
from Intern to full -time Executive role based on performance

▸   Creative freedom to
ideate, experiment, and own your campaigns

Benefits