Summary

Responsibilities

• Develop and execute social media strategies to enhance brand engagement and reach.
  
• Craft high-quality written content, including blog posts, ad copy, and marketing materials.
  
• Conduct keyword research and analyze competitor landscapes to inform SEO and content strategies.
  
• Manage and optimize basic Google Ads campaigns to maximize return on investment.
  
• Monitor and interpret data using Google Analytics to track performance and guide future decisions.
  
• Create visually appealing graphics and assets using design software like Canva.
  
• Maintain and organize data efficiently using spreadsheet applications for reporting and planning.
  
• Ensure clear and effective communication across all marketing channels and stakeholders.
  

• Foundational understanding of Search Engine Optimization (SEO) principles.
  
• Proven ability to create content and write persuasive copy.
  
• Familiarity with social media marketing platforms and trends.
  
• Basic proficiency in setting up and managing Google Ads.
  
• Competence in using Google Analytics to derive actionable insights.
  
• Skill in performing keyword research and competitor analysis.
  
• Experience utilizing design tools such as Canva.
  
• Strong command of Excel or Google Sheets for data management.
  
• Excellent written and verbal communication skills.
  

Preferred Skills

• Experience working with WordPress for content management.
  
• Knowledge of email marketing strategies and tools.
  
• Familiarity with Meta (Facebook/Instagram) advertising.
  
• Proficiency with SEO tools like SEMrush or Ahrefs.
  
• Basic video editing capabilities.
  
• Fundamental knowledge of HTML and CSS.
  
• Experience leveraging AI tools for content research and marketing automation.
  
• Track record of successfully managing personal or business social media accounts.