App Specialist, Customer Onboarding (Turkish)

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an App Specialist within Global Customer Solutions, you will not just onboard customers - you will be the technical architect of their growth. We are looking for a mobile-first expert who understands that an app's success is connected to its data hygiene and attribution strategy. You will bridge the gap between technical implementation and high-level sales strategy, helping "App-First" businesses scale their presence across the Google ecosystem.Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Ensure accurate conversion tracking by advising on account and conversions setup, validation, and conversion window configuration. Identify and troubleshoot issues during app campaign launches.
• Drive down-funnel events and maximize lifetime value (LTV). Design and execute comprehensive media plans tailored to monetization models such as in-app purchase (IAP), in-app advertising (IAA), and hybrid strategies across both gaming and non-gaming verticals.
• Drive revenue growth and meet quarterly targets. Act as a consultant to help clients unlock new opportunities within the Google App Ecosystem.
• Demonstrate expertise in third-party MMPs (e.g., Adjust, AppsFlyer, Singular), iOS measurement frameworks (SKAdNetwork, ATT), and cross-platform data analysis, ensuring accurate attribution across Google Ads, Firebase, GA4, and MMPs.
• Partner with clients using data-driven insights. Advise on asset mix (images, video, and HTML5), conduct creative A/B testing, and ensure alignment with vertical best practices.