Assistant Brand Manager Club & Local brands

Role overview

As an Assistant Brand Manager, you'll dive into the vibrant world of iconic soft drink brands, where keeping your finger on the pulse of cultural trends, social media dynamics, and brand vitality is key. Reporting to the Marketing Manager, you'll play a pivotal role in breathing life into our Irish brands and shaping their narrative in the market.

What you’ll be doing

• Immerse yourself in the dynamic landscape of soft drink brands, working closely with the CSD Manager to execute operational plans that resonate with our audience.


• Champion our brands with an acute understanding of the factors driving growth, ensuring they stay relevant and engaging in the ever-evolving market.


• Craft cutting-edge through-the-line (TTL) campaigns that captivate audiences, leveraging your keen insight into social media trends and cultural nuances to execute with excellence.


• Monitor campaign performance against objectives, identifying opportunities for growth and adaptation in real-time.


• Coordinate strategic partnerships and brand sponsorships, tapping into the pulse of social media influencers and PR trends to amplify our brand presence.


• Collaborate seamlessly with cross-functional teams to develop and implement effective marketing strategies across all channels, infusing them with your passion for brand storytelling.


• Cultivate strong relationships with external stakeholders, including creative agencies and packaging experts, to bring our brands to life in innovative ways.


• Support your manager on new product development projects, from inception to post-launch evaluation, leveraging your creativity and business acumen to drive success.


• Support budget management activities, ensuring financial resources are allocated effectively to maximise brand impact.


• Spearhead the digital and social media calendar of activities, working closely with marketing agencies and leveraging insights to optimise our online presence.

What we’re looking for:

A passionate individual and team player who has:

• 2+ years of marketing experience, ideally within the FMCG sector.


• A dynamic and energetic personality with a genuine passion for brand building.


• A thirst for learning and a knack for bringing fresh perspectives to the table.


• Demonstrated keen interest in social media dynamics and understanding of what appeals to youth audiences in Ireland.

Education/Qualifications

• Bachelor's degree/Master's in Marketing or related field.

Location, Dublin, Kylemore

Salary : € 36,605.00 per annum

Number of hours per week : 37.5

What you can expect & you’ll be well-rewarded with:

• Competitive salary, generous annual leave, Bonus and recognition


• Life assurance & income protection


• Pension (5% employee / 10% employer)


• Free product issued


• Volunteering & wellbeing support


• Inclusive and supportive culture, Fairness and representation


• Ways of working that build inclusivity & Champion diversity at every level