Product Marketing Manager

Are you ready to be part of a fast-growing award winning company with a global mindset? 

We are currently looking for an experienced Product Marketing Manager to join our dynamic team. This is an exciting opportunity where you will be responsible for developing and executing the product marketing strategy to drive the go-to-market efforts for the product portfolio. You will work closely with cross functional teams including product, sales and customer success and be at the forefront of understanding customers' needs. This is a full-time global role, reporting to the Chief Marketing Officer. 

Responsibilities

• Leverage competitor and market intelligence to guide product positioning & development 

• Define ICPs, buyer personas and value propositions 

• Develop product messaging that translates our products and features into compelling customer benefits that resonate with our target audience

• Ensure consistent messaging across different assets, collaterals, and channels 

• Collaborate with our product, sales, and customer success teams to create the go-to-market plan that communicates the value of our solutions including launch plans & timelines

• Work with the wider marketing team to create high-quality marketing collateral, content and enablement materials ensuring alignment of product messaging 

• Become an internal expert on our customers, products, competitors, and our market position to create targeted campaigns to drive demand, product adoption and growth

• Track and report on KPI’s and use the data to inform future campaigns

• Min 4/5+ years of product marketing experience, ideally in B2B SaaS

• Bachelor’s degree in marketing, business or related field 

• Proven track record of developing & executing successful product marketing strategies

• Excellent attention to detail, writing, presentation and communication skills 

• Strong project management skills dealing with cross-functional dependencies & priorities

• Ability to craft compelling stories and messaging

• Ability to thrive in a fast-paced dynamic environment 

• Strong research and analytical skills 

• Proficiency in HubSpot

• Fast-growing award winning company with a global mindset

• Dynamic and collaborative team environment

• Impactful and rewarding with a culture dedicated to recognising outstanding work

• Hybrid work environment with an office space in Dublin City Centre

• 22 days holiday plus bank holidays

• Private health insurance for you and your family

• Matching PRSA pension contributions

• Employees may be entitled to participate in an employee stock option plan (ESOP)

• Regular social events with your colleagues