Senior Product Marketing Manager

• Portfolio strategy & packaging: Own ESW’s portfolio structure and packaging, defining how products ladder into clear solution-led stories aligned to enterprise buyer needs and growth strategy.


• Product launches & GTM: Lead complex, multi-product launches and orchestrate GTM execution across Product, Growth, and Brand teams, ensuring launches are supported by complete GTM kits and enablement assets.


• Positioning & market narrative: Define and evolve ESW’s positioning and messaging across ICPs, industries, and use cases, translating complex ecommerce, logistics, and technology capabilities into clear, enterprise-ready narratives.


• Content development: Own the development of core product marketing content, including messaging frameworks, sales decks, solution narratives, and enablement assets that support solution-led selling.


• Revenue enablement: Partner with Sales on large, complex deals where positioning and narrative influence outcomes, and lead enablement focused on portfolio storytelling and objection handling to improve win rate and deal quality.


• Commercial outcomes: Ensure portfolio packaging and GTM execution support measurable commercial outcomes, including win rate, deal quality, and pipeline growth.


• Product roadmap alignment: Partner with Product leadership to influence and align the product roadmap with portfolio strategy and positioning priorities.


• AI and tooling: Apply AI and modern tooling to accelerate product marketing workflows, including content development, insight generation, and GTM execution.


• PMM strategy & team contribution: Partner with the Director of Product Marketing on priorities and sequencing across the roadmap and contribute to Product Marketing ways of working and best practice

• Strong product marketing experience, ideally within enterprise SaaS, ecommerce, or technology environments


• Proven ability to lead product launches, develop positioning, and support solution-based go-to-market strategies


• Experience structuring and packaging complex product portfolios into clear, compelling narratives


• Strength in storytelling, with the ability to simplify complexity and communicate value to enterprise buyers


• A balance of strategic thinking and hands-on execution


• Confidence working cross-functionally with Product, Sales, Growth, and Brand teams


• Experience supporting enterprise sales cycles and influencing deal outcomes through positioning and messaging


• Comfort presenting strategy, positioning, and GTM plans to senior stakeholders


• Analytical mindset, with a focus on commercial outcomes and measurable impact


• Curiosity and adaptability, with an interest in leveraging AI and new tools to evolve how product marketing operates

Why Join Us

• Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment.


• Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW.


• Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work.


• Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.