Sr. Director of Social Media (EMEA)

\u003cdiv\u003e\u003cstrong style=\"font-size:18px\"\u003eOur Mission\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003eLaunched in 2012, Tinder\u00ae revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, \u201cIt Starts with a Swipe\u201d\u2122\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cstrong style=\"font-size:18px\"\u003eOur Values\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eOne Team, One Dream\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003eWe work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eOwn It\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003eWe take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eNever Stop Learning\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003eWe cultivate a culture where it\u2019s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eSpark Solutions\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003eWe\u2019re problem solvers, focusing on how to best move forward when faced with obstacles. We don\u2019t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eEmbrace Our Differences\u003c/strong\u003e\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003eWe are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cp\u003eMatch Group is looking for a Senior Director of Social Media to lead and evolve Tinder\u2019s social and integrated marketing strategy across the region. This is a high-impact role sitting at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world\u2019s most recognizable brands shows up culturally and connects with audiences.\u003c/p\u003e\n\u003cp\u003eAs a key strategic leader, you\u2019ll act as the primary liaison to US global leadership, ensuring strong alignment while also bringing a distinctly regional lens to execution and innovation.\u003c/p\u003e\n\u003cp\u003eThis role can be based in Dublin (preferred), London, or Paris, and offers the chance to work across a diverse, high-performing international team.\u003c/p\u003e\n\u003cp\u003eReporting to the VP of Marketing, EMEA, you\u2019ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. Together, you\u2019ll drive cohesive, insight-led campaigns that elevate Tinder\u2019s voice and impact across markets.\u003c/p\u003e\u003cbr\u003e\u003cb\u003eKey Responsibilities:\u003c/b\u003e\u003cul\u003e\n\u003cli\u003eLead and define Tinder\u2019s editorial, creative, and influencer strategy across EMEA, building a cohesive social brand that balances regional consistency with local cultural nuance\u003c/li\u003e\n\u003cli\u003eDrive a strong focus on owned and earned media, shaping how Tinder shows up organically across platforms and markets\u003c/li\u003e\n\u003cli\u003eAct as the primary regional point of contact for key platform partners (e.g., TikTok, Meta, Google) on editorial and content strategy\u003c/li\u003e\n\u003cli\u003eBreak down silos and scale best practices across markets\u2014improving efficiency, consistency, and overall impact\u003c/li\u003e\n\u003cli\u003eEnsure all campaigns, activations, and cultural moments are \u201csocial by design,\u201d embedded within a comprehensive influencer and talent strategy (spanning music, fashion, sports, and entertainment)\u003c/li\u003e\n\u003cli\u003eUnlock cross-market opportunities by scaling successful initiatives across multiple territories\u003c/li\u003e\n\u003cli\u003ePosition social media at the intersection of Marketing and Communications, driving cultural relevance\u2014especially with Gen Z audiences\u2014and ensuring Tinder is part of key conversations and trends\u003c/li\u003e\n\u003cli\u003eProvide strategic leadership within a matrix organization, setting standards of excellence and guiding regional Marketing and Integrated Marcomms teams\u003c/li\u003e\n\u003cli\u003eLead innovation and experimentation across social media and integrated marketing, including new formats, platform strategies, and product-led initiatives\u003c/li\u003e\n\u003cli\u003eRedefine and optimize cross-functional ways of working, including collaboration with teams such as Legal\u003c/li\u003e\n\u003cli\u003ePartner closely with Integrated Marcomms leads in each country to evolve how Tinder approaches Influencers, PR, and Events across the region\u003c/li\u003e\n\u003cli\u003eDrive success through growth in social channels\u2014increasing scale, engagement, sentiment, and ultimately word-of-mouth impact to support top-of-funnel member acquisition\u003c/li\u003e\n\u003c/ul\u003e\u003cbr\u003e\u003cb\u003eSkills \u0026 Experience:\u003c/b\u003e\u003cul\u003e\n\u003cli\u003e7+ years of senior-level experience within an EMEA scope for a global brand, ideally in a direct-to-consumer or tech environment, with a strong track record in social media innovation and integrated marketing communications\u003c/li\u003e\n\u003cli\u003eProven ability to translate both creative vision and business objectives into impactful strategies, with clear examples of success and scalable best practices\u003c/li\u003e\n\u003cli\u003eExperience in agency environments and/or major global media platforms is a plus, but not required\u003c/li\u003e\n\u003cli\u003eA strategic and creative thinker who can connect big-picture vision with executional excellence\u003c/li\u003e\n\u003cli\u003eAn inspiring leader and collaborative team player, with the ability to influence, challenge, and align cross-functional stakeholders within a matrixed organization\u003c/li\u003e\n\u003cli\u003eExceptional communication and storytelling skills, with the ability to craft clear, compelling narratives\u003c/li\u003e\n\u003cli\u003eStrong experience engaging with senior executives, including delivering concise, high-impact presentations to leadership\u003c/li\u003e\n\u003cli\u003eFluent in English; additional European language skills (French, German, Italian, and/or Spanish) are a strong plus\u003c/li\u003e\n\u003c/ul\u003e \u003cbr\u003e$ - $ a year\u003cbr\u003e None\u003cbr\u003e\u003cdiv\u003e\u003cstrong style=\"font-size:18px\"\u003eCommitment to Inclusion\u003c/strong\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003eAt Tinder, we don\u2019t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don\u2019t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:\u00a0\u003ca class=\"postings-link\" href=\"https://www.lifeattinder.com/dei\"\u003ehttps://www.lifeattinder.com/dei\u003c/a\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem style=\"font-size:16px\"\u003eIf you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.\u003c/em\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cem style=\"font-size:10px\"\u003e#Tinder\u003c/em\u003e\u003c/div\u003e