Dealer Marketing Manager

Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for Dealer Marketing Manager on behalf of one of their blue-chip international clients to join their organization in Italy

Key Responsibilities

• Dealer Network Enablement & Strategy
  

• Develop and cascade annual, quarterly, and monthly dealer marketing plans aligned with national product launch calendars and regional sales targets
  

• Design tiered marketing playbooks for different dealer categories (flagship 4S stores, satellite showrooms, authorised service partners) to ensure brand consistency while enabling local market adaptation
  

• Establish and maintain Dealer Marketing Standard Operating Procedures (SOPs) covering showroom visual merchandising, POS material standards, and event execution checklists 
  

• Campaign Execution & Field Management
  

• Lead the regional rollout of major campaigns (Auto Shows, Test-Drive Weeks, seasonal promotions, EV-focused events) across the dealer network
  

• Conduct frequent dealership visits to audit campaign implementation, coach dealer marketing and sales teams on-site, and identify conversion bottlenecks (from lead capture to test-drive)
  

• Act as primary liaison to resolve dealer concerns regarding brand support, budget allocation, or marketing material delivery 
  

• Budget, ROI & Performance Management
  

• Manage the regional Dealer Marketing Fund, including budget allocation, expenditure tracking, and claim reimbursement approval
  

• Monitor campaign effectiveness using key metrics: Cost Per Lead (CPL), Showroom Traffic Lift, Test-Drive Conversion Rate, and overall sales contribution
  

• Provide structured reporting and market intelligence to HQ, with KPI analysis and tactical recommendations 
  

• Digital & Capability Building
  

• Drive adoption of brand-owned digital tools (CRM systems, lead management platforms, social commerce tools) among dealers to enhance online-to-offline (O2O) lead generation
  

• Organise quarterly training workshops to upgrade dealer teams' capabilities in digital marketing (social media, programmatic advertising), customer experience management, and consultative selling techniques
  

• Support dealers in leveraging Italy's evolving EV incentive framework and the government's €1.34 billion Automotive DPCM funding for sustainable mobility
  

Experience/Qualifications: 

• Bachelor's degree or above in Marketing, Business Administration, Economics, Engineering, or a related field 
  

• 5–8 years of experience in trade marketing, field marketing, or dealer network management, preferably within the automotive industry 
  

• Proven track record of managing multi-dealer campaigns across diverse Italian regions (North/Centre/South) 
  

• Experience with both established OEMs and emerging brands is highly valued
  

• Technical & Market Knowledge
  

• Deep understanding of Italy's automotive retail landscape, including:
  

• Regional market dynamics and consumer purchase behaviours 
  

• EV/PHEV incentive frameworks and regulatory environment
  

• The competitive landscape.