PR & Digital Communication Intern - Bvlgari Hotel Milano

Job Title: PR & Digital Communication Intern

Location: Bvlgari Hotel Milan

Department: Sales & Marketing

Contract Type: Internship

Role Overview:

The PR & Digital Communication Intern will support the PR & Communications team of Bvlgari Hotel Milan in managing digital communication, public relations, social media, and branding activities. The role is focused on enhancing the brand’s image and visibility across local and international markets, in line with Bulgari’s luxury positioning.

Key Responsibilities:

Assist in drafting and distributing press releases and media materials.

Monitor media coverage and compile press clippings.

Support the daily management of social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring brand-consistent content.

Liaise with external PR and digital agencies.

Contribute to the organization of press events, influencer stays, and media visits.

Update media databases and PR tools (CRM).

Help analyze performance of digital and social media campaigns (KPIs, insights, reporting).

Collaborate in content creation (visuals and copy) for online channels.
Requirements:

Degree (or currently pursuing a degree) in Communications, Marketing, PR, or a related field.

Excellent written and spoken English and Italian.

Strong knowledge of social media platforms and a good aesthetic sense aligned with the Bvlgari brand.

Exceptional writing and storytelling skills.

Attention to detail, organizational abilities, and a proactive mindset.

Passion for the luxury, hospitality, and lifestyle industries.
What We Offer:

A valuable learning experience within a world-renowned luxury brand.

The opportunity to work on real communication and PR projects.

Mentorship and guidance from a dynamic and experienced team.