- Support business units to create dashboards and visualizations using Google Data Studio / GA Custom Reports / Tableau or other tools
- Maintain daily reports and insights across the business units
- Ideation of use cases, hypothesis and perform feasibility.
- Monitor performance of The Star websites on Google Analytics through tracked metrics and dimensions
- Develop presentation slides to articulate use cases or actionable business insights, translate data-driven output to plain layman’s terms (via data visualization and storytelling), and make appropriate recommendations to business units.
- Assist data science team to refine their uses cases and provide inputs on data modeling and analysis.
- Perform ad-hoc analysis on audiences, readership, ads, and subscriptions based on business requests.
- Research and apply industry use cases and best practices.
- Proactively communicate interesting trends and insights to business stakeholders
- Support and improve readers/subscriber journey across acquisition, retention and recovery via a combination of EDM, web/app pushes, and web messages.
- Manage end-to-end execution of use cases, business analysis, and projects from ideation, requirements gathering, data sourcing, feasibility study, execution, to completing the deliverables and presentation to stakeholders.
- Manage own project timeline, assumptions, constraints and dependencies.
- Manage vendor on operations, contract and billings.
- Proactive in prioritizing workload and expectations
- Any other tasks or duties that may be assigned from time to time
- Bachelor’s Degree and Postgraduate qualification (Master’s/MBA/PhD) in Business Analytics, Data Science, Statistics, Mathematics, Computer Science, Information Systems, Economics, Business or a related quantitative discipline
- The minimum 5 years of related work experience needed after acquiring the required qualification
- Commercial Data Analytics, Web Analytics, Media, Consulting, Customer Analytics, Social Media Analytics
- Highly analytical
- Highly proficient in Excel & Google sheets
- BI/Visualizations like: Google
- Data Studio
- Experience or knowledge of Google
- Analytics a plus
- Proficient in data querying or data extraction via SQL is a plus.
- Knowledge in Google Ad Manager is a plus.
- Familiarity with Sales Analytics is a plus.
- Experience in Marketing Automation
Possesses effective verbal and written communication skills. Able to utilize multiple and varied communications media, as appropriate, to efficiently disseminate information.
Rallies others around a common cause and builds a sense of shared purpose among team members. Encourages others to set aside personal goals or agendas to achieve those goals that will lead to the success of the company’s strategies and objectives. Provides direction without removing responsibility. Allows others to determine the best approach to executing assignments.
Human resource programme development to attract, reward and retain employees.Tries different and novel ways to deal with problems or promote the business. Thinks creatively and encourages innovation in others.
Seeks out company and industry-sponsored developmental opportunities. Stays informed of current thinking/ emerging trends that have impact on own area. Actively seeks out the necessary knowledge and experience to perform on the job.
Demonstrates the ability to work with others in pursuit of the organisation’s goals. Puts aside individual goals when necessary to focus on group objectives, works to manage disagreements and negotiate resolutions to inter-team conflict.
Demonstrates a thorough understanding of data engineering and data management, to be able to apply the skills to produce required work output. Seeks out, analyses and integrates information from relevant sources, including past experiences, to make appropriate, objective and timely decisions. Sees the connections and patterns among components of multiple pieces of information to clarify complex decision options. Evaluates or considers the details of various alternatives without losing sight of the “big picture.”
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