Business Development Executive

FUNNOW Group is Greater Southeast Asia's leading lifestyle booking platform, revolutionizing how people access dining, wellness, beauty, and accommodation services. Operating across Taiwan, Singapore, Hong Kong, Malaysia, Thailand, the Philippines, and Japan, we manage four brands—FunNow, Eatigo, Niceday, and SaaS (FUNNOW Manager, TABLEAPP)—and connect over 12,000 merchants with a rapidly growing community of 8 million users.

As we continue to expand throughout Southeast Asia, the region's growth and development opportunities are boundless. Joining the FUNNOW Group means you'll have the chance to contribute to and thrive in an international environment, gaining invaluable experience and impacting the global stage.

Our platform uses AI-powered yield management and digital transformation to help retailers optimize their operations while improving the customer experience. We are dedicated to reshaping leisure time through innovation and providing endless possibilities for our users and team members.

At Eatigo, you'll be part of a vibrant and fast-growing ecosystem where your contributions will shape the future of leisure and dining experiences. This position is under FUNNOW SEA SDN. BHD. and will be based in Kuala Lumpur. If you're ready to grow with us and make a real difference, join the Eatigo team and seize the endless opportunities.

THE POSITION: Business Development Executive

As a Business Development Executive, you will play a pivotal role in expanding our merchant network. You will be responsible for identifying, prospecting, and acquiring new restaurant partners who can benefit from the yield management services provided through the Eatigo platforms.

Reporting directly to the Country Lead, you will be a key member of our Sales & Business Development Team. The ideal candidate is a team player and someone who works in a fast-paced environment, under pressure whilst remaining resilient, proactive, resourceful and efficient, with a high level of professionalism.

WHAT YOU’LL DO:

• Strategic Partner Acquisition:
  
  
  
  • Proactively identify and secure high-potential restaurant partners across Malaysia who align with Eatigo’s growth strategy.
  
  
  • Leverage in-depth knowledge of the current Malaysia F&B industry and local market trends to drive lead generation.
  
  
  • Engage potential partners through a strategic mix of outreach methods—cold calling, targeted email campaigns, referrals, and strategic partnerships.
  
  
  
  


• Value Proposition & Negotiation:
  
  
  
  • Craft and execute tailored sales strategies that resonate with Malaysia restaurant operators.
  
  
  • Deliver compelling presentations and articulate a strong business case that highlights the unique value of partnering with Eatigo.
  
  
  • Lead contract negotiations with a focus on achieving mutually beneficial outcomes, including locally relevant pricing structures and terms.
  
  
  
  


• Partner Relationship Management:
  
  
  
  • Develop and maintain trusted relationships with new and prospective restaurant partners by understanding their unique goals and challenges.
  
  
  • Act as a dedicated point of contact, ensuring timely communication and support throughout the onboarding process.
  
  
  • Collaborate closely with cross-functional teams—especially Sales Operations in Malaysia—to deliver a seamless partner experience.
  
  
  
  


• Compliance and Documentation:
  
  
  
  • Ensure all acquisition activities comply with Malaysia regulations and internal company policies.
  
  
  • Maintain accurate, well-organized documentation across all stages of the partner onboarding process.
    
  
  
  
  

WHAT YOU’LL NEED:

• Degree or Diploma in any field 


• 1-2 years of experience in sales, business development, or merchant acquisition, preferably in the e-commerce/food-tech industry, is preferred, but fresh graduates are also encouraged to apply.


• Good understanding of AI tools and the ability to use and prompt generative AI platforms (e.g., ChatGPT, Gemini) to support work efficiency.


• Mandatory professional fluency in English is required to effectively communicate and negotiate with our target merchants.


• Ability to conduct physical field sales discussions with merchants.


• Strong communication, negotiation, and interpersonal skills.


• Ability to work independently, manage time effectively, and meet deadlines.


• Self-motivated with a strong affinity for problem-solving.