Digital Copywriter Paid Ads

• Analyse campaign briefs and recommend optimal ad formats and creatives.
  

• Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.
  

• Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.).
  

• Source or recommend visuals (images/videos) to complement ad copy.
  

• Create basic banners and creatives using Adobe Express / Adobe Photoshop 
  

• Adapt and refine ad copy in response to campaign optimisation needs.
  

• Proofread campaign materials, ensuring clarity and brand alignment.
  

• Collaborate with paid media managers to design and execute A/B tests.
  

• Review campaign data across platforms and translate insights into content recommendations.
  

• Stay up to date with social media guidelines, ad trends, and best practices.
  

• Support overall marketing strategy with fresh, data-backed creative ideas.
  

Nature of work: More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actions.

• Strong written English (clear, concise, persuasive).
  

• Ability to quickly adapt messaging to fit platforms and audiences.
  

• Basic creative sense (choosing or pairing visuals with copy).
  

• Analytical thinking (understanding how copy affects engagement/click-through rates).
  

• 2–3 years’ experience — this is an intermediate/junior-mid level role.
  

Expected Start Date: January 2026  

Requirements

• Excellent written and verbal communication in English (clear, concise, persuasive)
  
• Experience writing for paid ads
• Minimum 2-3 years of experience
  
• Bachelor’s degree in English, Marketing Communications, or related field
  
• Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail
  
• Strong grasp of social media guidelines and content best practices
  
• Experience writing for B2B topics
  
• Basic Adobe Photoshop/Adobe Express skills
  
• Proficiency in Microsoft Excel
  
• Strong understanding of content marketing principles and awareness of industry trends
  
• Curious, proactive, and eager to learn paid media optimisation
  

Benefits

• Benefits
  
• Exposure to global team and work culture
  
• Great work-life balance
  
• Good structure and system in place
  
• Dynamic and multi-national work environment.
  
• Supportive team culture and opportunities for professional growth.