Executive Officer, APP - Regional Initiatives MY

Key Responsibilities

Support strategy development with structured analysis

• Support the development of strategic frameworks and initiatives.


• Conduct analyses on customer segments, market trends, and competitive positioning.


• Contribute structured input and perspectives to shape proposition ideas.

Translate strategy into clear frameworks and materials

• Convert strategic concepts into structured frameworks, models, and practical guidance.


• Ensure initiatives are clearly articulated and logically organised.


• Develop clear documentation that translates strategy into practical guidance for internal stakeholders.

Develop process flows and operational documentation

• Design process flows, journey maps, and operating models to illustrate how propositions and initiatives work in practice.


• Maintain segment playbooks and reference materials in collaboration with the Performance & Integration team.


• Ensure processes and frameworks are clearly documented and user-friendly.

Support proposition development

• Assist in the development and refinement of customer value propositions for the affluent segment across MIST.


• Support cross-border and growth initiatives through analysis and coordination.


• Ensure propositions are clearly linked to delivery models and execution requirements.

Prepare structured communication materials

• Develop clear, concise, and well-structured presentations and documents.


• Support the preparation of materials for internal discussions and senior stakeholders’ decision-making.


• Ensure consistency and clarity across all outputs.

Key Requirements

• Bachelor’s degree in a relevant discipline (Business, Banking, Finance, Accounting, Economics, Arts, or Law).


• 3–4 years of experience in strategy, consulting, business analysis, or transformation roles.


• Experience in process flows, journey mapping, or structured documentation.


• Understanding of banking or wealth business models is preferred.