Export Sales Manager (Fabric & Furniture/Perak)

Key Responsibilities:

International Business Development & Market Expansion

• Develop and execute global export sales strategies to drive revenue growth and expand market presence across existing and emerging international markets.
  
• Identify, evaluate, and penetrate new geographical markets and customer segments to accelerate business growth.
  
• Conduct market research and competitive analysis to identify market opportunities, consumer trends, and growth potential across target countries.
  
• Develop strategic market entry plans tailored to local market dynamics and regulatory requirements.
  

Distributor Development & Channel Expansion

• Identify, appoint, and manage distributors, agents, dealers, and strategic partners across international markets.
  
• Expand and optimize distribution networks to maximize market coverage and commercial performance.
  
• Evaluate channel performance and implement strategies to improve sales effectiveness and market penetration.
  
• Build strong and mutually beneficial partnerships with distributors through joint business planning and performance reviews.
  

Direct Sales & Key Account Management

• Develop direct business relationships with retailers, department stores, specialty chains, hospitality groups, e -commerce players, and other strategic customers globally.
  
• Manage key international accounts and negotiate commercial agreements to drive sustainable business growth.
  
• Conduct regular customer engagements, business reviews, and market visits to strengthen relationships and identify new opportunities.
  
• Deliver excellent customer service and commercial support to ensure long -term customer retention and satisfaction.
  

Sales Strategy & Commercial Management

• Develop annual sales budgets, forecasts, and growth plans for assigned export markets.
  
• Monitor sales performance, profitability, and market share across different regions and implement corrective actions where necessary.
  
• Lead commercial negotiations relating to pricing, contracts, promotional support, and distributor agreements.
  
• Ensure achievement of sales targets, margin objectives, and business KPIs.
  

Brand Development & Market Activation

• Collaborate with distributors and partners to develop localized marketing and promotional strategies to enhance brand visibility and consumer engagement.
  
• Support new product introductions, product launches, and market activation initiatives across international markets.
  
• Participate in international trade exhibitions, industry events, and business networking activities to strengthen brand presence and generate new business opportunities.
  

Cross -Functional Collaboration

• Work closely with internal teams including Supply Chain, Operations, Marketing, Product Development, Finance, and Customer Service to ensure smooth order fulfillment and customer satisfaction.
  
• Coordinate demand planning and inventory requirements to support market expansion initiatives.
  
• Ensure compliance with international trade regulations, export documentation requirements, and commercial agreements.
  

Market Intelligence & Reporting

• Continuously monitor market developments, competitor activities, pricing trends, and customer requirements across assigned regions.
  
• Prepare regular sales reports, pipeline updates, market intelligence reports, and strategic recommendations for senior management.
  
• Provide insights and recommendations to support future business expansion and product development initiatives.
  

Requirements

Job Requirements:

Education & Experience

• Bachelor's Degree in Business Administration, International Business, Marketing, Commerce, or a related discipline.
  
• Minimum 5 -8 years of experience in export sales, international business development, or regional sales management, preferably within consumer goods, home furnishings, bedding, lifestyle products, home décor, or related industries.
  
• Proven track record of successfully developing new international markets and growing export sales revenue.
  
• Experience managing both distributor networks and direct customer relationships across multiple countries is highly preferred.
  

Skills & Competencies

• Strong understanding of international trade practices, export procedures, distributor management, and global market dynamics.
  
• Excellent business development, negotiation, and relationship management skills.
  
• Strong commercial acumen with the ability to identify growth opportunities and execute market expansion strategies.
  
• Experience in developing go -to -market strategies for new countries and customer segments.
  
• Excellent presentation, communication, and stakeholder management capabilities.
  
• Strong analytical skills with the ability to interpret market trends and sales performance data.
  
• Proficiency in Microsoft Office applications, CRM systems, and sales reporting tools.