GTM Specialist

Company Background:

We are representing a consumer electronics company with their office based locally in Damansara Utama (Petaling Jaya). As the team is expanding, we are looking for GTM Specialist.

Job Responsibilities:

• Plan and execute end-to-end Go-To-Market (GTM) strategies for new product launches.
• Coordinate with Product Management, Sales, Marketing, Retail, E-commerce, and Operations teams to ensure smooth product launches.
• Develop GTM timelines, launch checklists, and cross-functional execution plans.
• Prepare product launch materials including pricing, product positioning, sales kits, FAQs, training materials, and promotional assets.
• Collaborate with Marketing to execute ATL, BTL, digital, social media, influencer, and retail campaigns.
• Work with Sales teams to ensure product readiness across distributors, dealers, retailers, and online platforms.
• Monitor product launch performance, sales achievement, campaign effectiveness, and customer feedback.
• Conduct market research and competitor analysis to identify market opportunities and recommend improvements.
• Coordinate product training sessions for internal teams and channel partners.

Job Requirements:

• Minimum Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field.
• Minimum 1–3 years of experience in GTM, Product Marketing, Trade Marketing, Brand Marketing, Project Management, or Product Management.
• Experience in the Consumer Electronics, IT, Mobile Phone, Smart Devices, Gadgets, or Technology industry is highly preferred.

Qualified and interested candidates may apply online or email your updated resume to [email protected]

Only shortlisted candidates will be notified.