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Head, Health Tourism

Penerangan Pekerjaan - Head, Health Tourism

1) Key Responsibilities

  • Develop and execute the organisation's health tourism strategy aligned with business objectives.
  • Identify and expand international markets to increase patient referrals and revenue.
  • Build and maintain strategic partnerships with healthcare facilitators, insurance providers, travel agencies, embassies, government agencies, and corporate organisations.
  • Lead the International Patient Services team to deliver seamless end-to-end patient experiences.
  • Collaborate with clinical departments to develop attractive healthcare packages and specialised medical programmes.
  • Oversee marketing and promotional campaigns targeting international markets.
  • Represent the organisation at international conferences, exhibitions, and trade missions.
  • Monitor market trends, competitor activities, and emerging opportunities in health tourism.
  • Develop annual budgets, KPIs, and performance reports for the department.
  • Ensure compliance with healthcare regulations, accreditation standards, and international patient service requirements.
  • Drive continuous improvement initiatives to enhance service quality and patient satisfaction.

2) Job Requirements

Education

  • Bachelor's degree in Healthcare Management, Business Administration, Marketing, Tourism, or a related field.
  • Master's degree (MBA, Healthcare Management, Public Health, or equivalent) is an advantage.

Experience

  • Minimum of 8–10 years' experience in healthcare management, health tourism, international patient services, business development, or a related field.
  • At least 5 years in a senior leadership or managerial role.
  • Demonstrated success in developing international markets and strategic partnerships.
  • Experience in hospital operations or medical tourism programmes is highly desirable.

Skills and Competencies

  • Strong strategic planning and business development capabilities.
  • Excellent leadership, negotiation, and stakeholder management skills.
  • Strong knowledge of international healthcare and medical tourism trends.
  • Outstanding communication and presentation skills.
  • Financial planning and budget management experience.
  • Project management and organisational skills.
  • Data-driven decision-making and analytical capability.
  • Cultural awareness and ability to work with international clients.
  • Fluency in English is required; additional languages are an advantage.
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