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MarTech Lead

icon building Syarikat : Trade Nation
icon briefcase Jenis Pekerjaan : Sepenuh Masa
icon geo-alt Malaysia

Penerangan Pekerjaan - MarTech Lead

Description
  • We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.
  • You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands-on role where you will make technology and vendor decisions, shape requirements and drive delivery.
  • Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server-side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.
  • Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.
  • What you’ll be responsible for
  • Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future-state technology stack.
  • Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
  • Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
  • Build the foundations for tracking, measurement and analytics, including server-side GTM, GA4, Consent Mode and Amplitude activation.
  • Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
  • Establish clear delivery and documentation standards, turning Marketing requirements into well-defined technical projects with clear ownership and milestones.
  • Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.


Requirements
  • 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack.
  • Hands-on experience with headless CMS platforms.
  • Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server-side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms.
  • Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution.
  • Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements.
  • Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases.
  • Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage.
  • Understanding of consent, data governance and compliance requirements in digital marketing.
  • Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross-functional projects remotely
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