MY - Supporter Relationship Coordinator

About Greenpeace:

Founded in 1971, Greenpeace gives voice to a fragile Earth by promoting solutions, advocating change, and inspiring action. The organisation has employed non-violent methods to campaign for environmental justice since its inception. Today, Greenpeace operates in over 40 countries, with headquarters in Amsterdam.

Greenpeace in Southeast Asia

Greenpeace Southeast Asia (GPSEA) offers dynamic and meaningful opportunities for professional growth. It is driven by a diverse and committed team who uphold the highest professional standards of the world’s leading environmental campaigning organization. By working alongside passionate and skilled colleagues, you will help to tackle some of the planet’s most urgent environmental challenges,

Operating from our offices in Bangkok, Jakarta, Kuala Lumpur, and Manila, we lead globally significant campaigns shaped by regional and national contexts, offering challenging opportunities to address pressing ecological issues. We are financially supported by tens of thousands of people across the region. To remain independent we have a policy of not accepting funding from companies and governments and therefore only accept donations from individuals and private foundations.

Equal Opportunity Employer

Greenpeace Southeast Asia is an equal opportunity employer with a longstanding commitment to providing a work environment that respects the dignity and worth of each individual. We recognize and value the benefits and strengths that diversity brings to our employees and the whole organization and we thrive in an environment that encourages respect and trust. We do not discriminate in employment opportunities or practices on the basis of age, ancestry, citizenship, color, disability, ethnicity, family or marital status, gender, gender identity or expression, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other legally protected characteristic. Selection will be in accordance with objective, job-related criteria and the appointment will be on the basis of the applicant’s merits and abilities.

The Supporter Relationship  Coordinator's (SRC) role is to ensure effective relationship building and retention of existing donors using a range of offline and online fundraising methods and activities. The SRC reports to the Fundraising Manager and will work in close partnership with the Regional Retention and Development Coordinator (based in the Philippines) to deliver an effective and successful donor journey, improve donor engagement and contribute to the increase of Malaysia’s donor retention rate.

Duties and Responsibilities:

- Strategic Retention & LTV Optimization-

Predictive Churn Management: Implement and monitor data-led retention projects, utilizing predictive tools (such as Dataro AI) to identify at-risk donors and execute proactive "save" and "churn-prevention" interventions.

LTV Growth: Execute the donor retention plan with a focus on extending the donor lifecycle beyond the 28-month break-even point, ensuring a long-term connection that produces the highest possible financial return.

Data-Driven Segmentation: Collaborate with the Fundraising Manager to utilize data profiles and behavioral segmentation, ensuring the "right message reaches the right donor via the right channel at the right time"

- Middle Donor Development & Stewardship-

Pipeline Prospecting: Identify potential Middle Donors from the existing regular donor pool using historical giving data and engagement metrics.

High-Touch Cultivation: Assist in the growth of the Malaysia Middle Donor program through personalized stewardship, specialized impact reporting, and exclusive engagement activities designed to increase loyalty and investment.

Relationship Management: Act as the primary point of contact for the Middle Donor segment, managing individual donor journeys that move supporters from mass-market giving to high-value partnerships.

- Engagement & Impact Storytelling-

Content Innovation: In collaboration with regional counterparts, create compelling, evidence-based communication materials (newsletters, annual reports, e-blasts) that demonstrate tangible campaign wins to reduce "crisis fatigue".

Multichannel Journeys: Develop and test innovative donor journeys across digital and traditional channels, including automated touchpoints via WhatsApp or SMS to provide real-time impact updates.

Tele-Fundraising Quality: Oversee scripts for Lead Conversion, Upgrade, and Reactivation programs, ensuring that tele-fundraising agents are equipped to handle "save" calls and effectively pitch the Middle Donor value proposition

-Monitoring, Evaluation & Budgeting-

Performance Analytics: Regularly monitor retention KPIs, including monthly attrition rates, upgrade conversion rates, and the ROI of reactivation campaigns.

Budget Accountability: Assist in managing the budget for supporter relationship programs, ensuring that retention spend is optimized for the highest impact on donor longevity.

In addition;-

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    • Planning and implementation of donor retention projects and activities.
      
    
    
    • Development and management of MY donor communication materials.
    
    
    • Build an effective relationship with our donors using a range of traditional and digital methods and activities.
    
    
    • Steer the development of donor journeys, donor segmentation, tracking and evaluation procedures, donor surveys, and the use of innovative retention tools and techniques.
    
    
    • In collaboration with other SRCs in TH, ID, and PH, create the content for donor communication materials, and plan production with regional vendors and organisations. This includes channel selection, copywriting, editing, design concepts, design process management, testing plans and rollout with key performance tracking.
    
    
    • Collaborate with the Engagement Unit (Comms and Digital teams) to ensure consistency in our messaging and to aid the successful fundraising and achievement of campaign and engagement objectives.
    
    
    • Support the Assistant Retention Manager in implementing regional donor retention strategies and initiatives across assigned markets to strengthen donor engagement, loyalty, and income sustainability.
    
    
    • Implement the benchmarking and testing of retention programs.
    
    
    • Work closely with the Senior Digital Fundraising Coordinator and Direct Dialogue City Coordinator to ensure a sustainable and relevant acquisition program through consistent fundraising communication   materials in line with the campaign.
    
    
    • Collaborate with Fundraising, Public Engagement, Supporter Care Team, Campaign Team, Finance and Accountant.
      
    
    
    • Build and maintain relationships and coordinate with external suppliers and agencies.
    
    
    • Coordinate and manage the production of all direct mail/donor    communication materials in Malaysia with suppliers and agencies i.e. printing, premium gift, TM agency, etc.
    
    
    • Deliver and ensure the timeliness and consistency of all supporter care communications, including donor-related events.
    
    
    • Monitor and review retention program performance, produce reports and updates as requested by the Fundraising Manager.
    
    
    • Work closely with the Fundraising Manager by overseeing TM scripts and ensuring the consistency of all communications for the Lead Conversion, Upgrade, Recapture and Reactivation programs.
    
    
    • Ensure all materials are in line with Greenpeace brand guidelines and reflect our mission and values.
    
    
    • Ensure the communications reports are up to date.
       
      
    
    
    
    
  
  
  
  

Requirements:

• Level of Education: Bachelor’s degree or higher


• Field of Study: Bachelor’s Degree in Marketing/Communications/Creative Writing or related field


• Work Experience:


• 3 years+ in developing creative ideas and writing engaging copy


• 3 years+ in managing the production of direct marketing and other printed materials (such as newsletters, brochures and annual reports)


• Experience in relationship building and supporter / customer care.

Organizational competencies:

• Professionalism:  Knowledge and/or experience in managing conduct and emotions in a way that represents the values and realizes the objectives of the organization


• Quality: Knowledge and/or experience in meeting and surpassing requirements by setting high standards for the condition of outputs


• Teamwork & Communication: Knowledge and/or experience in working with others and presenting information, ideas, and positions in a clear manner that can easily be understood across diverse and multicultural audiences


• Strategic Thinking & Global Mindset: Knowledge and/or experience in addressing organizational objectives by developing calculated approaches that integrate an openness to and awareness of diversity across cultures

Functional skills:

• Strong skills in written and spoken English and Bahasa Malaysia. Proficiency of a third common language in Malaysia is a merit. 


• Strong documentation.


• Excellent interpersonal and communication skills.


• Excellent copywriting, storytelling, and editing skills.


• Excellent attention to detail, time management, and organizational skills.


• Computer literate, knowledge and/or experience in Windows office, design tools, emailing, and digital analytics solution.


• Negotiation and influencing skills.


• Knowledge and/or experience in database systems, reporting and management.


• Knowledge and/or experience in managing suppliers or agencies.


• Knowledge and/or experience in local fundraising markets and practices.


• Able to work successfully as part of a team.


• Ability to work under pressure and to meet deadlines.


• Open-minded and thinks out of the box.
  

Deadline of Applications: 3 June 2026