New Job Opening: CRM Manager in Selangor

Job Description

Job Summary

Our client, a leading consumer brand, is looking for a CRM Manager to drive customer acquisition, engagement, retention, and loyalty strategies across omnichannel platforms.

This role will lead CRM, loyalty, customer segmentation, and lifecycle marketing initiatives by leveraging customer insights, data analytics, and Martech capabilities to improve customer lifetime value, increase purchase frequency, and strengthen long-term customer relationships.

Key Responsibilities

• Develop and execute customer lifecycle strategies covering acquisition, onboarding, engagement, retention, and reactivation.


• Lead CRM and loyalty programs to drive customer growth, retention, and lifetime value.


• Build customer segmentation frameworks using behavioural, transactional, and value-based insights.


• Translate customer data and insights into targeted campaigns and personalised customer journeys.


• Manage end-to-end CRM campaigns across email, push notifications, SMS, in-app, web, and other digital channels.


• Partner with Brand, Digital, Commercial, Technology, and Operations teams to deliver seamless customer experiences.


• Monitor customer and campaign performance, develop insights, and optimise initiatives through testing and analytics.


• Identify opportunities to improve personalisation, automation, Martech capabilities, and customer engagement strategies.

Key Requirements

• Bachelor’s Degree or higher in Business, Marketing, Data Analytics, Information Technology, or related disciplines.


• 6–8+ years of experience in CRM, lifecycle marketing, customer growth, loyalty, or customer strategy roles.


• Strong experience in data-driven marketing, customer segmentation, and customer journey development.


• Proven track record in improving customer retention, engagement, frequency, and customer lifetime value.


• Hands-on experience with CRM platforms, marketing automation tools, and omnichannel campaign execution.


• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.


• Good understanding of customer data management and Martech ecosystems.


• Strong stakeholder management and communication skills.

For more information or confidential consultation, please do not hesitate to contact Pui Yee at [email protected].

We thank you for applying with us in advance but only short-listed candidates will be notified.

For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

Company Registration No.: 1080098-P (JTK License No: JTKSM 427)