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New Product Development Manager (Furniture/Mattress)

Penerangan Pekerjaan - New Product Development Manager (Furniture/Mattress)

Key Responsibilities:

New Product Development & Innovation

  • Lead the end-to-end New Product Development (NPD) process, from concept ideation and feasibility assessment through product launch and commercialization.
  • Identify new product opportunities based on market trends, consumer needs, customer feedback, and emerging industry developments.
  • Develop product concepts, specifications, cost targets, and commercialization plans aligned with business objectives.
  • Evaluate new ideas and product concepts based on commercial viability, technical feasibility, production capability, and profitability.

Project Management & Commercialization

  • Manage multiple NPD projects simultaneously, ensuring projects are delivered within agreed timelines, budgets, quality standards, and commercial objectives.
  • Establish clear project milestones, timelines, deliverables, and responsibilities across all relevant functions.
  • Coordinate product trials, prototypes, testing, validation, and pre-launch activities to ensure successful commercialization.
  • Identify potential project risks and develop practical solutions to overcome technical, operational, or commercial challenges.

Cross-Functional Collaboration

  • Work closely with R&D, Production, Quality, Procurement, Supply Chain, Sales, Marketing, and Finance teams throughout the product development lifecycle.
  • Translate customer and market requirements into clear product specifications and development briefs.
  • Coordinate with suppliers and external partners to source new materials, components, technologies, or solutions required for product development.
  • Ensure effective communication between technical and commercial teams to facilitate smooth product launches.

Product Costing & Commercial Evaluation

  • Work with Finance, Procurement, and relevant stakeholders to develop accurate product costing and establish commercially viable pricing.
  • Evaluate product margins, manufacturing costs, material costs, and potential return on investment.
  • Identify opportunities for cost optimization and value engineering without compromising product quality or customer requirements.
  • Support commercial teams with product information, value propositions, and technical details during customer presentations and business development activities.

Product Testing & Quality

  • Coordinate product testing, validation, and performance evaluations to ensure products meet required specifications and quality standards.
  • Work closely with Quality and Production teams to identify and resolve product issues during trials and commercialization.
  • Ensure new products comply with relevant industry standards, regulatory requirements, and customer specifications where applicable.

Market & Competitor Intelligence

  • Monitor market trends, competitor products, technological developments, and customer preferences to identify opportunities for innovation.
  • Gather feedback from customers, sales teams, and other stakeholders to continuously improve product offerings.
  • Conduct competitor benchmarking and market assessments to strengthen product positioning and differentiation.

Launch & Post-Launch Management

  • Develop and execute product launch plans in collaboration with Sales, Marketing, Operations, and other relevant functions.
  • Ensure all product documentation, specifications, costing, samples, packaging, and commercial materials are ready prior to launch.
  • Monitor new product performance after launch and identify opportunities for improvement, optimization, or further product development.
  • Conduct post-launch reviews to assess commercial performance against initial objectives and identify lessons learned.

Process Improvement

  • Establish and continuously improve NPD processes, workflows, documentation, and project management practices.
  • Develop appropriate KPIs to measure NPD effectiveness, including development lead time, project success rate, launch performance, and commercial contribution.
  • Drive a culture of innovation, collaboration, and continuous improvement across the organization.


Requirements

Job Requirements:

Education & Experience

  • Bachelor's Degree in Engineering, Product Development, Business, Science, Manufacturing, or a related discipline.
  • Minimum 5–8 years of experience in New Product Development, Product Management, R&D, Project Management, or a related commercial/technical function.
  • Proven experience managing the end-to-end product development and commercialization process.
  • Experience within a manufacturing, industrial, consumer products, or B2B environment will be advantageous.
  • Candidates with experience managing multiple NPD projects and working across technical and commercial functions are highly preferred.

Technical & Commercial Skills

  • Strong understanding of product development processes, product testing, commercialization, and manufacturing requirements.
  • Good commercial understanding with the ability to evaluate product costing, margins, pricing, and business viability.
  • Strong project management capabilities with the ability to manage timelines, budgets, resources, and multiple stakeholders.
  • Strong analytical and problem-solving skills with a structured approach to evaluating product opportunities.
  • Proficient in Microsoft Office, particularly Excel and PowerPoint; familiarity with ERP, PLM, or project management systems is an advantage.

Leadership & Personal Attributes

  • Strong stakeholder management and communication skills, with the ability to work effectively across technical and commercial teams.
  • Excellent project coordination and organizational skills with strong attention to detail.
  • Proactive, commercially minded, and highly results-oriented.
  • Creative thinker with a strong interest in innovation and identifying new business opportunities.
  • Comfortable working in a fast-paced environment and managing multiple projects with competing priorities.
  • Strong ownership and accountability, with the ability to drive projects from concept through to successful commercialization.


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