Sales Coordinator

The Sales Coordinator will support the sales team in managing day-to-day sales activities,
coordinating with customers and internal departments, maintaining sales records, preparing
quotations and proposals, and ensuring timely follow-up on leads, orders, and customer
requirements.
The role requires strong coordination, communication, follow-up, documentation, and
organizational skills, with a customer-focused approach.

Key Responsibilities:
 1. Sales Coordination & Support
 • Provide day-to-day administrative and operational support to the sales team.
 • Coordinate with sales executives, customers, and internal teams to ensure smooth
execution of sales activities.
 • Track customer requirements, enquiries, quotations, orders, and pending actions.
 • Ensure timely follow-up with customers on open enquiries and proposals.

2. Lead & Enquiry Management
 • Receive and record incoming customer enquiries and sales leads.
 • Coordinate with the sales team for lead qualification and assignment.

• Maintain an updated database of prospects, customers, and sales opportunities.
 • Follow up on leads and ensure timely updates in the CRM.

 3. Quotation & Proposal Coordination
 • Prepare quotations, commercial proposals, presentations, and other sales documents as
required.
 • Coordinate with Finance, Operations, Technical, and other departments for pricing and
solution details.
 • Ensure quotations and proposals are shared with customers within agreed timelines.
 • Maintain records of submitted quotations and track their status.

4. Order & Sales Coordination
 • Coordinate with internal teams for processing customer orders after confirmation.
 • Follow up on documentation, purchase orders, contracts, and other required approvals.
 • Monitor order status and keep the sales team/customer updated.
 • Coordinate with Finance regarding invoicing and payment follow-ups where required.

5. Customer Communication
 • Respond to customer queries professionally and coordinate with the relevant team for
resolution.

• Maintain regular communication with customers regarding enquiries, quotations, orders,
and service-related requirements.
 • Ensure customer commitments are properly communicated and followed up internally.

 6. CRM & MIS Reporting
 • Maintain accurate and updated information in the CRM system.
 • Track leads, opportunities, quotations, conversions, and pending follow-ups.
 • Prepare daily/weekly/monthly sales reports and MIS as required.
 • Support the sales team in maintaining pipeline and forecast information.

7. Internal Coordination
 • Coordinate closely with Sales, Operations, Finance, Technical, Procurement, and
Management teams.
 • Ensure timely flow of information between customers and internal stakeholders.
 • Escalate delays or customer issues to the concerned team/manager.

 8. Customer Retention & Business Support
 • Support the sales team in maintaining existing customer relationships.
 • Track renewal opportunities and upcoming customer requirements.
 • Assist in identifying opportunities for upselling and cross-selling.
 • Maintain proper records of customer interactions and requirements.

Key Skills & Competencies
 • Excellent communication and interpersonal skills.
 • Strong coordination and follow-up skills.
 • Good written and verbal English communication.
 • Strong attention to detail and documentation skills.
 • Ability to manage multiple enquiries and priorities simultaneously.
 • Customer-oriented and responsive approach.
 • Good analytical and problem-solving abilities.
 • Proficiency in MS Excel, Word, PowerPoint and CRM tools.
 • Good organizational and time-management skills.
 • Ability to work effectively with cross-functional teams.


Qualification & Experience
 • Graduate in Business Administration, Commerce, Marketing, or any relevant field.
 • 2–5 years of experience in Sales Coordination, Sales Support, Business Development
Support, or a similar role.
 • Experience in B2B sales / telecom / technology / maritime / service industry will be an
advantage.
 • with a B.Com / BBA background will be preferred.