Sales Manager (Fresh Produce / Meat)

• Market Penetration: Formulate and execute strategic sales plans to aggressively grow market share for fresh produce (vegetables/fruits) or fresh meat product portfolios.
  
• Account Management: Manage, retain, and scale high -value partnerships with major supermarkets, hypermarkets, wholesale wet markets, food services (Horeca), and large -scale manufacturing clients.
  
• Cold Chain Optimization: Coordinate closely with logistics and supply chain teams to monitor daily stock rotation, minimize shrinkage/wastage, and ensure strict chilled cold -chain integrity from arrival to shelf.
  
• Pricing Strategy: Conduct continuous market price mapping, navigating the highly volatile daily and weekly pricing nature of fresh livestock and fresh crops to establish competitive market pricing while protecting profit margins.
  
• Compliance Alignment: Ensure all sales, distribution, and product handling practices strictly align with local regulatory bodies (such as JAKIM for Halal compliance, MAQIS, and Ministry of Health standards).
  
• Market Intelligence: Stay abreast of domestic supply trends, seasonal crop shifts, import quotas, and competitor movements to proactively capture high -volume opportunities.
  
  

Requirements

• Minimum of 5–8 years of proven B2B sales experience specifically handling Fresh Produce (vegetables/fruits) or Fresh Meat/Poultry products.
  
• An active, verified network of fresh food buyers, category managers, or tier -1 distributors within Malaysian retail and major wholesale hubs.
  
• Deep understanding of chilled cold -chain logistics, daily shelf -life constraints, and product freshness/grading standards.
  
• Strong familiarity with local Halal compliance standards, fresh food safety regulations (HACCP), and import procedures.
  
• Possess own transport and willingness to travel frequently,