Senior Executive eCommerce Livestream

About The Role

The Senior Executive, Social Commerce & Livestream drives social commerce growth and livestream excellence across key digital platforms, playing a vital role in DKSH's e-commerce expansion in Malaysia. This position delivers measurable business impact by leading end-to-end livestream operations, growing affiliate networks, and executing content strategies that convert audiences into customers.

What You Will Deliver

• Lead end-to-end planning and execution of livestream sessions, including product selection, pricing, promotional mechanics, scripting, and flow management, ensuring seamless delivery aligned with campaign and sales targets.


• Drive real-time performance optimization during livestreams by actively monitoring key metrics such as Gross Merchandise Value (GMV), conversion rate, traffic, and audience engagement, and making immediate adjustments to maximize outcomes.


• Conduct thorough post-livestream performance analysis and translate findings into actionable improvements that continuously elevate execution quality.


• Build and grow the affiliate program by recruiting, onboarding, and managing affiliates, creators, and Key Opinion Leaders (KOLs), driving affiliate sales growth through structured campaign planning and product seeding.


• Optimize affiliate commission structures and incentive frameworks to retain top-performing partners and sustain revenue growth.


• Develop and manage a content calendar spanning livestreams, short-form videos, and affiliate content across platforms including TikTok and Shopee, ensuring all content is conversion-driven and aligned with brand messaging.


• Collaborate with internal teams, brand partners, and external stakeholders to ensure seamless campaign coordination and compelling product storytelling.


• Support major campaign activations including mega sales events, product launches, and special projects to deliver strong commercial results.


• Prepare regular performance reports with clear, actionable insights to guide continuous improvement across social commerce channels.


• Administrative duties and coordination tasks as required

What You Bring

• Diploma or Degree in any discipline.


• Minimum 2 years of experience in social commerce or livestream operations.


• Proficiency in Microsoft Excel, Word, and PowerPointHands-on experience with livestream software; knowledge of broadcasting or digital media is an added advantage.


• Familiarity with social commerce platforms such as Shopee, TikTok Shop, or similarFoundational understanding of sales performance, campaign management, and content analytics.


• Strong coordination and communication skills with the ability to manage multiple stakeholders and competing priorities effectively

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Digital Business.