To identify new sales opportunities, develop strategies & tactical plan to create competition edge. (eg Bundling offer and custom make proposal for breakthrough)
To gather market intelligence and support SWOT analysis & development (eg Competitor / useful recipe, Food Trend & etc)
To ice break & maintain good rapport with external stakeholders to ensure brand loyalty and business sustainability. (eg Exe Chef, Pastry Chef, F&B Manager, R&D Manager & etc)
Responsible for providing business direction, guidance and training to Sub D / Wholesaler
Conduct product demonstration, Menu creation, blind testing with customers to make conversion / brand switching
Support superior in managing day-to-day operating expenditures against operating budgets to ensure efficient usage of resources
To ensure all accounts receivable from the trade are collected back within the stipulated terms and in line with the company’s collection target
To ensure products are delivered timely and to ensure products freshness and availability
To identify and develop for new potential area / customer base
Achieve sales targets and key performance indicators (KPIs) for assigned accounts.
Research and report on market/competitor/customer data and other relevant data to provide insights and support for negotiation processes
Stay connected to the source of data providers. Ensure data collection cycles for analysis occur within the timelines provided
Drive self-learning and improvement in Food Services and DKSH behavior as part of continuous learning
What You Bring
Diploma or Degree in Business Studies / Marketing / Economics or a related discipline
Minimum one to two years’ experience in a similar role Sales background dealing with HORECA exposure/experience is highly desirable
Demonstrate basic knowledge and understanding of the industry/market/competitors/customers
Demonstrate basic knowledge in assigned territories/products/ services and strong selling skills
Demonstrate strong communication and negotiation skills
Demonstrate basic research and analytical skills
Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
Demonstrate fluency in local language and ideally in English, both written and spoken
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