Student Recruitment Director

About the Opportunity 

Key Outcomes & Responsibilities

• Enrolment Strategy: Develop and execute comprehensive recruitment plans to achieve ambitious student enrolment targets across domestic and global markets.
  

• Brand Leadership: Oversee digital campaigns, promotional events, and brand messaging to ensure tight alignment with our educational positioning and strategic growth objectives.
  

• Pipeline Conversion: Own the end-to-end admissions journey, driving continuous improvements in enquiry-to-enrolment conversion rates and the overall prospective family experience.
  

• Strategic Partnerships: Identify new regional markets and build high-value recruitment networks alongside education agents, embassies, corporate partners, and relocation firms.
  

• Data & Forecasting: Analyze market trends, competitor movements, and key admissions metrics to inform decision-making, optimize acquisition strategies, and prepare regular enrolment forecasts.
  

• Team Development: Lead, coach, and empower a high-performing student recruitment and admissions team while collaborating closely with academic leadership to align initiatives with the school's broader vision.
  

Requirements

The Requirements (Prerequisites)

• Bachelor's Degree in Marketing, Business, Education, Communications, or a related discipline.
  

• Minimum 10 to 15 years of relevant experience in student recruitment, admissions, education marketing, or business development.
  

• Prior experience operating within an international school or premium education environment is highly preferred.
  

• Willingness and ability to travel both locally and internationally as required.
  

The Skills (Competencies & Capabilities)

• Demonstrated track record of success in driving sustainable enrolment growth and maximizing admissions conversion.
  

• Deep understanding of both local and international student recruitment markets and channels.
  

• Proven ability to manage and leverage strategic networks, including education agents and corporate partners.
  

• Strong commercial, analytical, and strategic thinking skills to translate complex market data into actionable growth initiatives.
  

• Exceptional leadership, negotiation, and stakeholder management abilities.
  

• A deeply customer-focused mindset with a thorough understanding of the decision-making journey for prospective parents and students.