VIP Strategy Senior Manager - iGaming - Onsite, KL, Malaysia

Location: Onsite, KL, Malaysia

About the Hiring Company:

We are looking for a Senior VIP Strategy Manager to lead our VIP Strategy department, manage team leaders, and grow our high-value customer operations.

You will lead retention and engagement strategies, increase customer lifetime value, and work with other teams to deliver an excellent VIP experience.

Job Responsibilities:

• Lead, mentor, and develop VIP Strategy managers and specialists.

• Set department strategies for customer retention, loyalty, and revenue growth.

• Use customer data and behavior analysis to improve segmentation and personalization.

• Work with CRM, Product, Marketing, and Customer Service teams to improve the VIP journey.

• Monitor key performance metrics and improve campaigns and retention results.

What This Role Offers:

• Full leadership ownership of the VIP department and its growth strategy.

• Direct impact on business revenue and visibility with senior leaders.

• Freedom to develop loyalty programs and premium customer experiences.

• A strategic leadership role in a fast-growing international company.

The Successful Candidate:

• 5+ years of experience in CRM, VIP Management, Customer Retention, Account Management, Luxury Sales, or a related field.

• Proven success in managing high-value customers and improving engagement, loyalty, retention, and repeat sales.

• Strong understanding of VIP customer behavior and premium customer experience.

• Excellent communication, relationship-building, and stakeholder management skills.

• Fluency in English, Mandarin, and Malay, both spoken and written.

• Experience in online entertainment, luxury retail, hospitality, or premium membership businesses.

• Experience managing VIP programs, loyalty initiatives, or high-value customer accounts.

• Familiarity with CRM platforms, customer segmentation, and retention analytics.

• Experience in customer engagement and campaign optimization.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.