Regional Marketing Lead, Poland

Description

• Develop and execute comprehensive go-to-market strategies for the Polish market, including product strategy, pricing strategy and promotional campaigns
• Lead multi-disciplinary strategic initiatives to accelerate growth in Poland and maintaining alignment with European and global company vision and objectives
• Act as business owner for key products, defining product roadmaps and setting KPIs with primary focus on Poland and secondary support across Europe markets
• Draft Business Requirements Documents (BRDs) and coordinate with product team to build seamless, intuitive products for the Polish market and broader Europe region
• Perform market research and customer analysis across Poland to support senior management decision-making and facilitate key stakeholder meetings
• Refine value proposition to match local needs and context
• Monitor and analyse regional business performance metrics to identify growth opportunities and optimize product performance
• Act as key liaison between various stakeholders across Poland and Europe markets, building strong relationships and ensuring clear cross-functional communication

• Experience supporting business customers in the Polish market from a payments/financial services perspective
• Experience in product management, including BRD creation, product flow design, and coordination with development teams
• Domain knowledge in Marketplaces/E-commerce, FX, Payment, Lending, and associated pricing models across European markets preferred
• Polish speaker with good understanding of the Polish business market and regulatory environment, plus familiarity with broader Europe market dynamics preferred
• Excellent interpersonal and communication skills with ability to engage stakeholders at all organizational levels.
• Experience with SQL, financial modeling, and data analytics tools is an advantage
• Ability to work across organizational boundaries and cultural contexts in ambiguous situations while building internal networks for improved collaboration.