Analyst - Master Brand. Marketing NG

• Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.

• Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions


• Collate market insights and maintain the regional competitive intelligence database.


• Develop regional marketing tactical plans and activation initiatives for product education and uptake


• Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake


• Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).


• Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.


• Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel


• dashboards.


• Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.


• Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.


• Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.


• Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.


• Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.

• Bachelor’s degree in marketing, Statistics, Business Administration or


• related field


• A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage


• APCON Certification


• Fluency in English and other local languages

• Experience with Excel, Power point, Power BI or similar analytics tools


• Understanding of regional marketing or FMCG/telco field environment


• Strong proactive and execution skills


• Strong stakeholders’ management


• Excellent project management skills to meet deadlines